Food & Drink International - Winter 2017, Volume 2 - 63
>> Asher's produces about 1,000 different types of candy, and many of its recipes have remained the same for more than 100 years.
chocolate sea salt caramel. That's one of our fastest-growing movers."
Dark chocolate appears to be a growing force in the confectionery world. Ten years ago, 90 percent of chocolate
sold by Asher's was milk chocolate. Today, it's a 50-50 toss
up between dark and milk chocolate. "I think people perceive it to be healthier," Asher says. "And along with dark
chocolate, there is a trend towards the savory, where chocolate is paired with different types of salts and pepper."
"But we're a kosher company," Asher says. Still, that didn't
stop the company. Asher's was determined to give Primus a
pork-flavored candy bar.
After searching far and wide, Asher's found a company
that manufactured bacon-flavored soy bits. "So we combined those bits with Cola Pop Rocks and it became a limited-edition candy bar," Asher says. "I once saw it selling on
eBay for $90."
Asher's has been making sugar-free chocolate since the
late 1960s - earlier than competitors. "We are one of the
pioneers in sugar-free chocolate," Asher says. "I think we
do the best sugar-free in the world. There are a lot of good
chocolate makers out there, but when it comes to sugar-free, I will put my bragging hat on. We are top notch."
Asher admits that the first piece of sugar-free chocolate
the company produced wasn't that great. "But we've come a
long way since that time frame," he adds. "I think for some of
our candy pieces, it's hard to tell if it's sugar-free or regular."
Roughly 25 percent of Asher's sales come from sugar-free
products. The trend started in the early 2000s. "Then it bottomed out and now it's coming back a little bit," he says.
When it comes to customers, Asher's knows how to go the
extra mile. The company believes in listening to its customers and tries to make their wish its command - even when
the request is somewhat odd.
A few years back, American rock band Primus asked
Asher's to make promotional candy bars for its tour. But
there was a catch. "They wanted the bars to be named after
their songs," Asher says. "So we did a Bastard Bar and then
they wanted us make a special bar for their song called Pork
Soda." Not only that, but Primus wanted it to taste like pork.
food & drink international * winter 2017 volume 2 * www.fooddrink-magazine.com