Food & Drink International - Winter 2017, Volume 2 - 66
Essential to Success
doTERRA keeps close to the growers that produce its essential oils.
By Alan Dorich
Headquarters: Pleasant Grove, Utah
Specialty: Essential oils
Kirk Jowers, VP of corporate
relations and European markets:
"Everyone, we're finding, is starting to
use these oils in their homes."
>> Customers can benefit from doTERRA's products that can be diffused aromatically, applied to skin or added to food.
hen doTERRA Inter-
national started operations nearly a
decade ago, it made
a commitment to be the most trusted
essential oil company in the world.
The firm maintains that legacy to this
day, Vice President of Corporate Relations and European Markets Kirk
Not only are doTERRA's oils tested
when they are harvested, "doTERRA has truly earned the title of 'Most
Tested, Most Trusted.' You have to
test it before you bottle it and test it
again when you're at that final stage
of bottling," he says. "It takes a dozen
tests to ensure you get it [right]."
Based in Pleasant Grove, Utah,
doTERRA offers more than 130 essential oils and oil-infused personal
care and spa products, dietary supplements and healthy living products
for emotional and physical wellness
through independent distributors and
wholesale customers. Founding Executives David Stirling, Emily Wright,
Dr. David Hill and Greg Cook created
the idea for the company after several decades of combined experience
working in the essential oil industry.
"They learned the power and efficacy of the oils, but thought there was
a better way to source [them]," Jowers
says, adding that the four co-founded
the company with additional partners in 2008. Today, doTERRA sells
oils that it sources from more than 45
countries, along with additional products infused with the oils.
doTERRA's products can be used
in multiple ways. "You can put them
in diffusers to be able to benefit from
them aromatically," Jowers says, adding that other products can be applied
directly to the skin or added to food.
food & drink international * winter 2017 volume 2 * www.fooddrink-magazine.com
Although 89 percent of d0TERRA's
customer base consists of women,
"We are growing our male audience,"
he says, noting that the company is
aiming for a broad reach. "Everyone,
we're finding, is starting to use these
oils in their homes."
doTERRA's recent investments include a new SAP system that is helping it cope with fast growth. "We are
in the midst of enjoying great improvements," Jowers says, but admits
that the company did encounter some
challenges in the transition.
However, "We're around the corner
now and we feel like the transition is
90 percent behind us," he says. "Next
year, we'll be rolling it out in different
countries throughout the world."
The company is expanding its corporate campus in Pleasant Grove,
bringing its size to nearly a million
square feet. This will include a new
office building, a medical clinic and
the expansion of its manufacturing facility. All together, this will allow the
company to have 700 more employees at the location.
doTERRA also will add a state-of-