Food & Drink International - Winter 2017, Volume 2 - 82
>> Smoothie King is doing all it can to advance the nutrition in its smoothies while maintaining their flavor.
cleaner blending has forced the company to get more creative in its ingredients. The artificial coloring prohibition is not as straightforward as using
colors only from natural sources, for
instance. Even if a color comes from
a natural source such as beet or pomegranate, if it's added only for the purpose of coloring it can still be considered artificial.
To ensure it meets its own standards,
Smoothie King must also consider all
the raw materials in its ingredients used
in the smoothies. "We're taking a deep
dive to make sure all components of our
ingredients meet our cleaner blending
standards," Gettys says.
Cleaner blending is an effective way
to cater to modern expectations for
healthy diets, but it carries many challenges. Better and more natural ingredients carry a higher cost and often have
a shorter shelf life - two drawbacks that
can impact a franchisees' bottom line.
Smoothie King is sensitive to that
challenge and is developing smoothie formulas and recipes that balance
costs, shelf life and deliver on the
food & drink international * winter 2017 volume 2 * www.fooddrink-magazine.com
brand promise. "We're looking at every
single recipe to see how we can meet
our cleaner blending promise while
also managing the cost impact and still
keeping the flavor the same," Gettys
says. "It doesn't matter how clean a
product is, if it doesn't taste good, people aren't going to buy it."
From a flavor standpoint, it has adjusted recipes to feature ingredients
such as whole fruits like mangoes and
dates and introduced a proprietary stevia plant-based sweetener, a sugar substitute; adjustments that would not have
been a high priority in the past. "We're
looking at everything we can do within a recipe to make positive nutritional
adjustments while still maintaining the
flavor," Gettys notes.
Smoothie King 3.0
The Cleaner Blending initiative is creating excitement around Smoothie
King just as the company prepares to
open its 1,000th store next year, an important milestone that speaks to its longevity and lasting appeal after 45 years