Franchising Today - Summer 2016 - 100
EPCON COMMUNITIES FRANCHISING INC.
Epcon strives to change people's lives
by giving them quality, safe and
on effective and practical ways to construct a home," he says.
Epcon recruits nationally recognized financial and accounting consultants for business management.
"We visit our Franchise Builders to
go over their business plans and current construction and marketing programs," Rini says.
"We also offer monthly webinars
that are almost like town hall meetings where we discuss current business updates, such as our newest
national account partner," he says.
"Every month, there is a pertinent
topic, whether it be the best practice
in a market or best practice in construction or new information."
Epcon also has its marketing coop, Rini adds. "[It] releases a periodic update of new products, promotional materials and services that are
available to the Franchise Builders. It
might be new renderings or new images of the products, or anything to
do with the marketing of the homes to
the retail buyer," he adds.
Epcon also recruited two married
couples in western Pennsylvania.
"One was a homebuilder; the other
started in a bank doing mortgages and
saw the success of Epcon," Rini recalls. "So he left his job to become one
of our homebuilders."
This work is very satisfying to
its franchisees, he asserts. "I don't
think there's anyone in the Epcon
homebuilding business in the United States that wouldn't say, 'I'm so
proud of the neighborhoods I've developed,'" he says.
Rini knows this sense of satisfaction
first-hand. "I've changed peoples' lives
by giving them a quality, safe and comfortable home to live in," he says. "It's
just a very gratifying industry to be in."
Epcon takes pride in its franchisee
training. For example, "We bring in nationally recognized new homes sales
trainers," Rini says. "Our in-house
vice president of marketing and sales
also does quite a bit of training and
coaching for our Franchise Builders."
The company also offers supplemental training. "We bring in building
scientists to meet with the Franchise
Builders and owners to coach them
Epcon has a bright future, Rini offers.
"We have a very large market that is
growing every day," he says. "We are
certainly in an enviable position with
our market niche."
But that does not mean the company is resting on its laurels. "Research
and development is at the forefront of
everything we want to provide to our
Franchise Builders," he says. "We are
looking to improve our existing and
new products and remain on the cutting-edge of homebuilding with our
Epcon will continue adapting to
the market as it grows for the next 10
to 15 years, Rini predicts. "We're very
comfortable what our future is going
to be," he says.