Franchising Today - Summer 2016 - 102

YOUNG REMBRANDTS

IT'S
GROWING
"IT'S AA
GROWING
MARKET AND PRO-

VIDES TREMENDOUS VALUE TO BOTH
SCHOOLS AND FAMILIES."
- BETTE FETTER

UNIQUE PRODUCT
Fetter says that by concentrating on
teaching children the fundamentals
of drawing, Young Rembrandts fills
a void in art education in the United
States and elsewhere in the world. "I
think we have a very unique and valuable product, the way we teach and
what we teach children," she says. "No
one else is doing art the way we are."
If schools still have art programs
today, she says, their primary focus
is on giving students exposure to
many different types of media and
allowing them to explore those in an
open-ended format. While this is a
very valuable and essential part of art
education, Fetter believes learning to
draw is foundational to doing art, just
as students need to learn the alphabet
before they can read and write. When
children learn to draw in a structured
curriculum, they gain a confidence
and abilities that allow them to continue participating in the arts.
Young Rembrandts' approach
teaches children more than art. It
helps children develop spatial reasoning and fine motor skills, along with
order and sequencing abilities, visualization and other fundamental art
skills. "Our original curriculum introduces concrete ideas and techniques
that enlarge their visual vocabularies,
enrich their imaginations and their
minds," the company says.
"There are very specific techniques
that our kids learn so that they have
enormous confidence so they will
102

franchising-today.com

SUMMER 2016

keep drawing and keep participating
in art," Fetter says.

SUCCESSFUL MODEL
In addition to providing a unique and
valuable service, Young Rembrandts
also has proven to be a successful franchise concept because of the opportunities it presents to franchisees. Fetter
says the concept stands out because of
the connections it has to the arts and
education, and the fact that it's a homebased business model, with classes
taking place at schools and Community centers, appeals strongly to many
people who are looking for something
other than a strict 9-to-5 working environment. "We're very popular with
men and women who want a more flexible lifestyle," she says.
Fetter says Young Rembrandts'
franchisees are a major factor in the
company's overall success because
they are business professionals passionate about art and education.
What's more, they are looking for
ways to give back to the community and do something that will have a
positive influence on the future. "And
it turned out Young Rembrandts is a
good fit for them," Fetter says.

The passion and dedication of
Young Rembrandts' franchisees also
helps them develop strong partnerships with their communities. Young
Rembrandts classes can be a supplement to existing art education programs, which in some areas can be
a boon for parents frustrated by the
state of art education. "The majority
of school districts across the country
welcome after-school programs as a
way to enhance educational opportunities for their students. It's a growing market and provides tremendous
value to both schools and families.
There are times district bureaucracy
can block access, but parents want
our programs and help make them
happen," Fetter says.

COMPLETE EDUCATION
Fetter's new book, "Being Visual:
Raising a Generation of Innovative
Thinkers," emphasizes the value of
art in education. She says that as standardized testing has become more
prominent in America, the focus on
developing the entire mind of the
child has been lost. More than just
memorizing facts and figures, a full
education needs to include a focus on
creativity and self-expression.
As Young Rembrandts continues to
grow across the country and internationally, Fetter says, the company remains committed to helping children
develop their fullest potential. Young
Rembrandts has been building the
next generation of artists, one kitchen
table at a time.

BluePay is a leading provider of technology-enabled payment processing for businesses of all types and sizes. As the
preferred payment processor for Young Rembrandts, BluePay serves over 90 locations across the United States and Canada. Their extensive industry experience, combined with their omnichannel payment solution, has helped Young Rembrandts franchisees reduce processing costs and save a collective $50,000 annually. By integrating their secure payment
technology with registration and class management software provided by ASAP Connected, BluePay is able to provide
a truly seamless and cost-effective payment acceptance solution to franchise owners and parents, as well. Having the
ability to accept electronic payments directly within ASAP's class reservation software allows franchise owners to save
time by reducing manual data entry, lower costs by consolidating payment vendors, and improve customer retention by
offering a quick and simple way to pay registration fees. Just as Young Rembrandts takes the complexity out of drawing,
that's what BluePay does for payments.


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Table of Contents for the Digital Edition of Franchising Today - Summer 2016

Contents
Franchising Today - Summer 2016 - Cover1
Franchising Today - Summer 2016 - Cover2
Franchising Today - Summer 2016 - 1
Franchising Today - Summer 2016 - Contents
Franchising Today - Summer 2016 - 3
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Franchising Today - Summer 2016 - Cover3
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