Franchising Today - Summer 2016 - 104

CLUTCH
www.clutch.com / HQ: Ambler, Pa. / Brad Marg, COO: "Someone from marketing
wants to see it all because they're trying to move the needle for the entire business."

Clutch believes its open-ended, modular
marketing platform will help it revolutionize
the way brands interact with their customers.

Individualized Marketing
Clutch uses data analysis to help brands craft and manage campaigns
relevant to consumers. BY TIM O'CONNOR
Customers today are constantly talking about themselves to
retailers, restaurants, hair salons and
even the neighborhood auto shop.
That conversation is usually not explicit - most of that information is
disseminated through the data customers provide - but businesses must
be receptive to that information to
advertise to today's customer.
With the right combination of data
and targeted messaging, companies
can reach consumers in a more natural and relevant way. "When you're
104

franchising-today.com

SUMMER 2016

delivering the value they don't feel
like they're being marketed to," says
Mark Harrington, vice president of
marketing at Clutch.
Clutch is a four-year old company
that aims to revolutionize the way
brands interact with their customers. The company developed a marketing platform stemming from its
acquisition of ProfitPoint, a loyalty and gift card system provider, in
2013. Using the technology, Clutch
created an open-ended, modular
marketing platform. The platform

collects data from clients' systems,
segmentizes the data, automatically
fires off campaigns individualized
to consumers and then reports back
the results.
Some clients began using the
Clutch platform to manage gift cards
but later added more features to gain
better insights into customer engagement both at retail and online. The
company's goal is to provide a 360-degree view of the customer and give
brands a better idea of the best way to
tailor their message.


http://www.franchising-today.com

Table of Contents for the Digital Edition of Franchising Today - Summer 2016

Contents
Franchising Today - Summer 2016 - Cover1
Franchising Today - Summer 2016 - Cover2
Franchising Today - Summer 2016 - 1
Franchising Today - Summer 2016 - Contents
Franchising Today - Summer 2016 - 3
Franchising Today - Summer 2016 - 4
Franchising Today - Summer 2016 - 5
Franchising Today - Summer 2016 - 6
Franchising Today - Summer 2016 - 7
Franchising Today - Summer 2016 - 8
Franchising Today - Summer 2016 - 9
Franchising Today - Summer 2016 - 10
Franchising Today - Summer 2016 - 11
Franchising Today - Summer 2016 - 12
Franchising Today - Summer 2016 - 13
Franchising Today - Summer 2016 - 14
Franchising Today - Summer 2016 - 15
Franchising Today - Summer 2016 - 16
Franchising Today - Summer 2016 - 17
Franchising Today - Summer 2016 - 18
Franchising Today - Summer 2016 - 19
Franchising Today - Summer 2016 - 20
Franchising Today - Summer 2016 - 21
Franchising Today - Summer 2016 - 22
Franchising Today - Summer 2016 - 23
Franchising Today - Summer 2016 - 24
Franchising Today - Summer 2016 - 25
Franchising Today - Summer 2016 - 26
Franchising Today - Summer 2016 - 27
Franchising Today - Summer 2016 - 28
Franchising Today - Summer 2016 - 29
Franchising Today - Summer 2016 - 30
Franchising Today - Summer 2016 - 31
Franchising Today - Summer 2016 - 32
Franchising Today - Summer 2016 - 33
Franchising Today - Summer 2016 - 34
Franchising Today - Summer 2016 - 35
Franchising Today - Summer 2016 - 36
Franchising Today - Summer 2016 - 37
Franchising Today - Summer 2016 - 38
Franchising Today - Summer 2016 - 39
Franchising Today - Summer 2016 - 40
Franchising Today - Summer 2016 - 41
Franchising Today - Summer 2016 - 42
Franchising Today - Summer 2016 - 43
Franchising Today - Summer 2016 - 44
Franchising Today - Summer 2016 - 45
Franchising Today - Summer 2016 - 46
Franchising Today - Summer 2016 - 47
Franchising Today - Summer 2016 - 48
Franchising Today - Summer 2016 - 49
Franchising Today - Summer 2016 - 50
Franchising Today - Summer 2016 - 51
Franchising Today - Summer 2016 - 52
Franchising Today - Summer 2016 - 53
Franchising Today - Summer 2016 - 54
Franchising Today - Summer 2016 - 55
Franchising Today - Summer 2016 - 56
Franchising Today - Summer 2016 - 57
Franchising Today - Summer 2016 - 58
Franchising Today - Summer 2016 - 59
Franchising Today - Summer 2016 - 60
Franchising Today - Summer 2016 - 61
Franchising Today - Summer 2016 - 62
Franchising Today - Summer 2016 - 63
Franchising Today - Summer 2016 - 64
Franchising Today - Summer 2016 - 65
Franchising Today - Summer 2016 - 66
Franchising Today - Summer 2016 - 67
Franchising Today - Summer 2016 - 68
Franchising Today - Summer 2016 - 69
Franchising Today - Summer 2016 - 70
Franchising Today - Summer 2016 - 71
Franchising Today - Summer 2016 - 72
Franchising Today - Summer 2016 - 73
Franchising Today - Summer 2016 - 74
Franchising Today - Summer 2016 - 75
Franchising Today - Summer 2016 - 76
Franchising Today - Summer 2016 - 77
Franchising Today - Summer 2016 - 78
Franchising Today - Summer 2016 - 79
Franchising Today - Summer 2016 - 80
Franchising Today - Summer 2016 - 81
Franchising Today - Summer 2016 - 82
Franchising Today - Summer 2016 - 83
Franchising Today - Summer 2016 - 84
Franchising Today - Summer 2016 - 85
Franchising Today - Summer 2016 - 86
Franchising Today - Summer 2016 - 87
Franchising Today - Summer 2016 - 88
Franchising Today - Summer 2016 - 89
Franchising Today - Summer 2016 - 90
Franchising Today - Summer 2016 - 91
Franchising Today - Summer 2016 - 92
Franchising Today - Summer 2016 - 93
Franchising Today - Summer 2016 - 94
Franchising Today - Summer 2016 - 95
Franchising Today - Summer 2016 - 96
Franchising Today - Summer 2016 - 97
Franchising Today - Summer 2016 - 98
Franchising Today - Summer 2016 - 99
Franchising Today - Summer 2016 - 100
Franchising Today - Summer 2016 - 101
Franchising Today - Summer 2016 - 102
Franchising Today - Summer 2016 - 103
Franchising Today - Summer 2016 - 104
Franchising Today - Summer 2016 - 105
Franchising Today - Summer 2016 - 106
Franchising Today - Summer 2016 - 107
Franchising Today - Summer 2016 - 108
Franchising Today - Summer 2016 - 109
Franchising Today - Summer 2016 - 110
Franchising Today - Summer 2016 - 111
Franchising Today - Summer 2016 - 112
Franchising Today - Summer 2016 - Cover3
Franchising Today - Summer 2016 - Cover4
http://www.nxtbook.com/nxtbooks/knighthouse/ft_2020_vol5issue1a
http://www.nxtbook.com/nxtbooks/knighthouse/ft_2019_vol4issue4
http://www.nxtbook.com/nxtbooks/knighthouse/ft_2019_vol4issue4b
http://www.nxtbook.com/nxtbooks/knighthouse/ft_2019_vol4issue4a
http://www.nxtbook.com/nxtbooks/knighthouse/ft_2019_vol4issue3
http://www.nxtbook.com/nxtbooks/knighthouse/ft_2019_vol4issue3b
http://www.nxtbook.com/nxtbooks/knighthouse/ft_2019_vol4issue3a
http://www.nxtbook.com/nxtbooks/knighthouse/ft_2019_vol4issue2
http://www.nxtbook.com/nxtbooks/knighthouse/ft_2019_vol4issue2b
http://www.nxtbook.com/nxtbooks/knighthouse/ft_2019_vol4issue2a
http://www.nxtbook.com/nxtbooks/knighthouse/ft_2019_vol4issue1
http://www.nxtbook.com/nxtbooks/knighthouse/ft_2019_vol4issue1a
http://www.nxtbook.com/nxtbooks/knighthouse/ft_2018_vol3issue4
http://www.nxtbook.com/nxtbooks/knighthouse/ft_2018_vol3issue3
http://www.nxtbook.com/nxtbooks/knighthouse/ft_2018_vol3issue2
http://www.nxtbook.com/nxtbooks/knighthouse/ft_2018_vol3issue1
http://www.nxtbook.com/nxtbooks/knighthouse/ft_2017winter
http://www.nxtbook.com/nxtbooks/knighthouse/ft_2017fall
http://www.nxtbook.com/nxtbooks/knighthouse/ft_2017summer
http://www.nxtbook.com/nxtbooks/knighthouse/ft_2017spring
http://www.nxtbook.com/nxtbooks/knighthouse/ft_2016winter
http://www.nxtbook.com/nxtbooks/knighthouse/ft_2016fall
http://www.nxtbook.com/nxtbooks/knighthouse/ft_2016summer
http://www.nxtbookMEDIA.com