Franchising Today - Summer 2016 - 109

ALPHAGRAPHICS

ness, it can be difficult to keep up
with technological advancements,
but AlphaGraphics can provide support such as purchasing power and
world-class technology.
"We offer franchisees and customers the latest technology innovations and solutions that are impacting the industry," Grohs says.
For those less knowledgeable
about the printing business, AlphaGraphics is also attractive because
of the level of training and marketing
support it provides.
"For people who want to be a
small business owner, we are one
of a few business-to-business franchise models," Grohs explains. "We
are attractive to entrepreneurs who
want to engage in sophisticated business-to-business relationships in
an exciting, quick-turnaround, custom manufacturing field that helps
customers bring their brand to life
through print and electronic communication."
The business-to-business element has additional advantages.
Franchisees can leverage their skills,
experience and community ties to
build their business. AlphaGraphics
Business Centers experience higher
transaction rates and lower seasonality, and the graphic arts industry is
respected and needed by other business owners.
"No two jobs are alike," Chief Development Officer David Buzza says.
"Franchisees can express their own

vision while staying true to our system standards. We have well-rounded solutions for owners that want to
capitalize on the capabilities within
this industry."

ONGOING SUPPORT
AlphaGraphics demonstrates its
commitment to franchisees from
the start. New franchisee training includes a rigorous four-week course

XMPie makes it easier for every business to create and
produce personalized communications. Our powerful, variable data software unites customer databases and creative
content across every channel. Whether a campaign consists
of print alone or a combination of print and digital media -
with XMPie, data is always synchronized across all the channels enabling a truly holistic brand experience.
Design and create personalized content, graphics, images, styles, charts, websites, email and more with authoring
tools suited for each channel - print and digital. We are the
only company offering such an extensive, and integrated
product line to the marketing and print community.
SUMMER 2016

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Table of Contents for the Digital Edition of Franchising Today - Summer 2016

Contents
Franchising Today - Summer 2016 - Cover1
Franchising Today - Summer 2016 - Cover2
Franchising Today - Summer 2016 - 1
Franchising Today - Summer 2016 - Contents
Franchising Today - Summer 2016 - 3
Franchising Today - Summer 2016 - 4
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Franchising Today - Summer 2016 - Cover3
Franchising Today - Summer 2016 - Cover4
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http://www.nxtbook.com/nxtbooks/knighthouse/ft_2016winter
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