Franchising Today - Summer 2016 - 110
AlphaGraphics continues to find new and
innovative ways to support franchisees
through its national scale.
of instruction in Salt Lake City. It
begins with a general orientation to
small business and moves into the
depths of the graphics industry and
the company's products and solutions. Franchisees are provided with
training that helps them become proficient in business development and
sales, and ongoing support is provided in financial, operational and marketing areas.
"We encourage engagement within
our network through organized peer
groups sharing best practices," Grohs
says. "We also pair new owners with an
onboarding partner who supports and
guides them to help build a strong and
healthy foundation for their business."
AlphaGraphics continues to invest
in technologies, systems and support
to enhance operations. One of the
company's key initiatives is enhancing agOnline, a turnkey Web-to-Print
marketing solution that is accessible
to all franchisees.
"We just completed and selected
our new platform for agOnline and
are currently implementing it in each
of our centers," Grohs says. "It presents an opportunity to help customers increase efficiency and reduce
costs with online management of
their print and marketing needs."
Management information systems
(MIS) have been another focal point
for AlphaGraphics. As the nerve center of the business model, it helps
franchise owners estimate project
costs and track performance.
"We implement common standards across the company to help
franchisees have the best solutions,"
Grohs says. "Our goal is to integrate
agOnline with our MIS production
system, streamlining the online ordering and production process to
lower costs and provide faster and
better service to customers.
Additionally, AlphaGraphics is expanding its signage business. The
company sees this as a strong growth
area, which is why it is placing emphasis on enhancing its signage offerings
and supporting customers with the
most creative solutions.
With a strong history and a robust network of franchisees in place,
AlphaGraphics is confident in its
growth strategies. The company continues to find new and innovative
ways to support franchisees through
its national scale, by working closely
with suppliers to deliver increased
value and lower costs.
"Our goal is to find franchisees
who can follow a proven system and
utilize their management, sales and
marketing skills as a core competency," Buzza says. "Our franchisees
must be attentive to detail, problem-solvers, strong communicators
and multi-taskers, capable of working
in a fast-pace, deadline-driven environment and able to build strong relationships with their customers."