Franchising Today - Summer 2016 - 2

TABLE OF CONTENTS | SUMMER 2016

ON THE COVER

Xxxxxxxx
Meineke
CarXxxxxxxxxxxxxxxx
Care Centers
Extensive
support services and ongoing investments in
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customer-first
products and programs are just some of
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the
reasons why franchisees can benefit from partnership
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with
Meineke Car Care Centers. PAGE 24PAGE XX
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DEPARTMENTS
Digital Signage
Franchises need not cram their stores with as many digital
screens as possible, but rather focus on what content will
drive sales. Page 6

Crowdfunding
Crowdfunding enables businesses without access to traditional methods of capital financing to raise capital via
the Internet and social media, typically from small-dollar
investors. Page 8

Cybersecurity

24

Franchise operators must be proactive in confronting cybersecurity risk. Page 10

Digital Marketing
With sometimes hundreds, maybe even thousands of locations, keeping an accurate and updated list for submission to Google and other important local directories is a
task in itself. Page 12

Email Marketing
A certain degree of skill and artistry is involved in crafting
a winning email campaign. Page 14

Healthcare
"Convenient," "affordable" and "customer-friendly" are
words that are often associated with consumer-facing retail businesses, although rarely with healthcare. Page 16

Real Estate

10
2

franchising-today.com

SUMMER 2016

Franchisees must be prepared to navigate a vastly different real estate market than they did only 12 or 18 months
ago. Page 18

Valuation
Many franchise agreements are drafted to provide the franchisor a unilateral right to purchase a franchise. Page 20


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Table of Contents for the Digital Edition of Franchising Today - Summer 2016

Contents
Franchising Today - Summer 2016 - Cover1
Franchising Today - Summer 2016 - Cover2
Franchising Today - Summer 2016 - 1
Franchising Today - Summer 2016 - Contents
Franchising Today - Summer 2016 - 3
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Franchising Today - Summer 2016 - Cover3
Franchising Today - Summer 2016 - Cover4
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