Franchising Today - Summer 2016 - 24
MEINEKE CAR CARE CENTERS
www.meineke.com / Headquarters: Charlotte / Specialty: Automotive aftermarket services / Danny Rivera, president: "The Meineke business is primed for significant growth."
N C HISE
Support services and investments help Meineke Car
Care Centers' franchisees succeed. BY ERIC SLACK
A world-class retailer of total
car care services, Meineke is renowned
for its focus on providing convenient,
reliable and transparent service for
customers. What has ultimately set
Meineke apart from its competitors
is the company's unwavering commitment to exceeding the needs of its
customers and their vehicles. Meineke
achieves this commitment through
first-rate technology and a focus on
removing the stress and hassle associated with car care.
"That commitment comes in the
form of programs that have been designed with a customer-first mindset," President Danny Rivera says.
"This includes Meineke Rewards,
which currently has more than
167,000 customers enrolled. Meineke
Rewards helps to differentiate our
company from the competition as
the first cumulative rewards program
within the automotive aftermarket,"
Today, Meineke has approximately
1,000 locations. Of those, about 900
are located within the United States,
and it has another 50 in Canada and
several others throughout China and
Clearly, Meineke has been success-