Franchising Today - Summer 2016 - 25
MEINEKE CAR CARE CENTERS
Most of Meineke's 1,000 locations are in
the United States, with others in Canada,
China and Latin America.
ful at expanding its footprint. One of
the main reasons for this success is
the relationships the company has developed with the franchisees that have
chosen to invest into Meineke franchise opportunities.
"Given our company's high brand
recognition and our diversified range
of services, Meineke Car Care Centers
presents a tremendous opportunity
for business owners to work with one
of the top 100 franchises, and a leader
within the automotive aftermarket,
according to Entrepreneurs Franchise
500," Rivera says.
"Meineke franchisees recognize a
significant edge over competing automotive franchises in their market area
with a number of franchise benefits,"
Among the benefits that Meineke
can offer to potential franchisees are
strong brand recognition, territory protection, finance incentives for
multi-unit owners and comprehensive national and local-level marketing
and advertising support. In addition,
Meineke provides strong and ongoing
operational support, innovative software and technology support, solid
unit economics and corporate fleet account opportunities.
Beyond that, Meineke delivers extensive training and support to its franchisees. This is done through online
training programs, along with in-person assistance, via a team of franchise
business consultants. All of the training and support are in place to ensure
Meineke franchisees can deliver optimal customer service and run their
"By joining the Meineke brand, franchisees immediately become privy to
enhanced purchase power, ongoing
training, national marketing initiatives and more," Rivera says. "All of
those resources are in place in order
to strengthen the business of each and
To ensure that Meineke is entering into partnerships with the right
franchisees, all prospective Meineke
franchisees go through an extremely
thorough interview process. This includes a review of Meineke's business
structure, and the process aims to ensure all potential franchisees' business
philosophies and practices align with
Meineke's core pillars.
"This process is in place to make
sure that all potential franchisees are