Franchising Today - Summer 2016 - 26

MEINEKE CAR CARE CENTERS

Meineke's franchise business consultants help ensure
all franchises are equipped with the tools and resources
to deliver optimal customer service every day.

able to provide the expected level of
customer service and operate their
Meineke center according to the standards set forth in our trade agreement," Rivera says.
Meineke believes that it is important that all franchisees are equipped
with the tools and resources needed
to deliver optimal customer service
every day. It has a team of franchise
business consultants - who completed more than 3,600 center visits in
2015 - that train and assist with everyday center operations.
In addition, Meineke franchisees
also benefit from access to dedicated support teams at the franchise
support center, headquartered in
Charlotte, N.C. Teams at the support center assist in every aspect of
their business, from following them
through the opening process to marketing and IT support.
26

franchising-today.com

SUMMER 2016

WE
REGULARLY
"WE REGULARLY
IMPLEMENT CHANGES DESIGNED TO PROPEL OUR BUSINESS FORWARD."

- DANNY RIVERA

Getting feedback from its franchisees and learning lessons from their
experiences is yet another key aspect of Meineke's overall franchising
practices. Because obtaining franchisee feedback is an important part of
the company's continued pursuit of
growth, there are several ways that
Meineke is able to garner the thoughts
and opinions from its expansive network of franchisees.
"In addition to regional meetings,
webinars and marketing conference
calls, as president, I make it a point

to speak with our franchisees regularly to ensure everyone knows I care
about their growth and success," Rivera says.
"From all of the feedback received,
we regularly implement changes designed to propel our business forward," he adds.

FULL SPEED AHEAD
As the company charts its course for
the future, it is making a number of
important investments to improve
the company. Many of these invest-


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Table of Contents for the Digital Edition of Franchising Today - Summer 2016

Contents
Franchising Today - Summer 2016 - Cover1
Franchising Today - Summer 2016 - Cover2
Franchising Today - Summer 2016 - 1
Franchising Today - Summer 2016 - Contents
Franchising Today - Summer 2016 - 3
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Franchising Today - Summer 2016 - Cover3
Franchising Today - Summer 2016 - Cover4
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