Franchising Today - Summer 2016 - 28
MEINEKE CAR CARE CENTERS With more older vehicles on the road, Meineke has seen higher demand for more routine maintenance. ways to integrate technological advancements into our everyday business practices," Rivera says. "These programs are crucial in the support they provide to franchisees," Rivera continues. "Each program is thoroughly tested before full rollout so that franchisees can be sure that what we're recommending truly meets the needs of their customers. This strengthens the service promise that each center extends to their customers. These investments in technology also help streamline the dayto-day operation of every Meineke business, eliminating the hassle of paper and moving record-keeping into a digital space for easier and more seamless recall." Understanding the evolution of the automotive market is also critical to Meineke's future. For example, the 28 franchising-today.com SUMMER 2016