Franchising Today - Summer 2016 - 28
MEINEKE CAR CARE CENTERS
With more older vehicles on the road,
Meineke has seen higher demand for
more routine maintenance.
ways to integrate technological advancements into our everyday business practices," Rivera says.
"These programs are crucial in the
support they provide to franchisees,"
Rivera continues. "Each program is
thoroughly tested before full rollout so that franchisees can be sure
that what we're recommending truly
meets the needs of their customers.
This strengthens the service promise
that each center extends to their customers. These investments in technology also help streamline the dayto-day operation of every Meineke
business, eliminating the hassle of
paper and moving record-keeping
into a digital space for easier and more
Understanding the evolution of the
automotive market is also critical to
Meineke's future. For example, the