Franchising Today - Summer 2016 - 29

MEINEKE CAR CARE CENTERS

INVESTMENTS
IN
"INVESTMENTS
IN
TECHNOLOGY

ALSO HELP STREAMLINE THE DAY-TODAY OPERATION OF EVERY MEINEKE
BUSINESS."

average age of vehicles on the road right
now is 11.5 years. This is a record high
and a trend that Meineke pays special
attention to because those vehicles are
more likely to come to its centers for
service since they've aged out of their
dealership service warranty.
"The older age of vehicles dictates a
higher demand for more routine maintenance like tires and brakes provided
by Meineke," Rivera says.

"The largest trend within the market right now is technology, which has
been and will continue to be an area we
focus heavily on to ensure we provide
programs that delight our customers,"
Rivera adds.
In the end, Meineke is confident in its
fundamental strength as an organization. As such, the company feels that it
is positioned for continued success in
the future. Just this year, the company

launched the first cumulative rewards
program within the automotive aftermarket, it is testing eInspection tablets,
and it will also launch a comprehensive
connected car program.
"To say we're responding and adjusting to industry and consumer trends and
demands would be a gross understatement," Rivera says. "The Meineke business is primed for significant growth
with no signs of slowing down."
Mitchell 1 is a leading provider of comprehensive repair
information solutions for the car care industry and is proud
to partner with Meineke and Driven Brands to help them
deliver world-class auto repair services to their customers.
At the core of Mitchell 1's family of software products is
ProDemand®, a complete, one-stop source for OEM repair,
estimating and maintenance information and exclusive real-world industry insights. With ProDemand, businesses like
Meineke have quick access to the information needed to repair most any vehicle on the road today with increased accuracy and efficiency. For more information, call 888.724.6742
or visit mitchell1.com.

SUMMER 2016

franchising-today.com

29


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Table of Contents for the Digital Edition of Franchising Today - Summer 2016

Contents
Franchising Today - Summer 2016 - Cover1
Franchising Today - Summer 2016 - Cover2
Franchising Today - Summer 2016 - 1
Franchising Today - Summer 2016 - Contents
Franchising Today - Summer 2016 - 3
Franchising Today - Summer 2016 - 4
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Franchising Today - Summer 2016 - Cover3
Franchising Today - Summer 2016 - Cover4
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http://www.nxtbook.com/nxtbooks/knighthouse/ft_2019_vol4issue4a
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