Franchising Today - Summer 2016 - 33

SLUMBERLAND FURNITURE

20,000 to 40,000 square feet," Larson says.
Today, Slumberland has 126
stores throughout the Midwest and
is headquartered in Little Canada,
Minn. Seventy-seven of its locations are franchises and 49 are corporate. "Franchisors don't usually
operate their own company-operated stores," Larson notes. "That
makes us unique as franchisors as
we have a lot of skin in the game. We
know what it's like to make a successful store."

where within our trade area with no
cost pickup or for the cost of a local
delivery fee," she adds.
Because of Slumberland's longevity as a franchisor, the company has

built a complete turnkey business.
"We cover every element of running the business and its operations,
which is part of what you get when
you buy into the Slumberland sys-

SOLID FOUNDATION
Slumberland stores are located in
small towns with populations of a
few thousand to major metro areas
such as the Twin Cities. "Slumberland's strategy is to have a convenient store within a 30- to 40-mintue
drive," Larson adds. "We do give
people an exclusive territory and it
depends on the market size. If it's a
large metro area, it's a five-mile radius and if it's a smaller or medium
market it's a 10-mile radius."
Director of Franchising Gayle Voigt-Frolek says Slumberland's model
is based on customer convenience.
"We have stores in convenient locations, we offer online shopping and
education services, and we make it
convenient for customers to easily
transfer merchandise orders any-

Brisky Commerical Real Estate specializes in
helping growing businesses find smarter solutions; this full
service commercial real estate firm is headquartered in
Minneapolis, Minn. With extensive local knowledge and experience, Brisky Commercial offers real estate solutions for
businesses of all sizes; the team recently assisted Slumberland with the acquisition of a new corporate headquarters.
Brisky Commercial Real Estate features a complete team of
retail development experts and takes pride in the ability to
handle complex projects for successful brands like Slumberland. Brisky Commercial is particularly well equipped to handle tertiary markets, where retailers like Slumberland often
require expert, specialty assistance. For more information
and to learn just what Brisky can do, visit www.briskycommercial.com or call 612-413-4200.
SUMMER 2016

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Table of Contents for the Digital Edition of Franchising Today - Summer 2016

Contents
Franchising Today - Summer 2016 - Cover1
Franchising Today - Summer 2016 - Cover2
Franchising Today - Summer 2016 - 1
Franchising Today - Summer 2016 - Contents
Franchising Today - Summer 2016 - 3
Franchising Today - Summer 2016 - 4
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Franchising Today - Summer 2016 - Cover3
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