Franchising Today - Summer 2016 - 33
SLUMBERLAND FURNITURE 20,000 to 40,000 square feet," Larson says. Today, Slumberland has 126 stores throughout the Midwest and is headquartered in Little Canada, Minn. Seventy-seven of its locations are franchises and 49 are corporate. "Franchisors don't usually operate their own company-operated stores," Larson notes. "That makes us unique as franchisors as we have a lot of skin in the game. We know what it's like to make a successful store." where within our trade area with no cost pickup or for the cost of a local delivery fee," she adds. Because of Slumberland's longevity as a franchisor, the company has built a complete turnkey business. "We cover every element of running the business and its operations, which is part of what you get when you buy into the Slumberland sys- SOLID FOUNDATION Slumberland stores are located in small towns with populations of a few thousand to major metro areas such as the Twin Cities. "Slumberland's strategy is to have a convenient store within a 30- to 40-mintue drive," Larson adds. "We do give people an exclusive territory and it depends on the market size. If it's a large metro area, it's a five-mile radius and if it's a smaller or medium market it's a 10-mile radius." Director of Franchising Gayle Voigt-Frolek says Slumberland's model is based on customer convenience. "We have stores in convenient locations, we offer online shopping and education services, and we make it convenient for customers to easily transfer merchandise orders any- Brisky Commerical Real Estate specializes in helping growing businesses find smarter solutions; this full service commercial real estate firm is headquartered in Minneapolis, Minn. With extensive local knowledge and experience, Brisky Commercial offers real estate solutions for businesses of all sizes; the team recently assisted Slumberland with the acquisition of a new corporate headquarters. Brisky Commercial Real Estate features a complete team of retail development experts and takes pride in the ability to handle complex projects for successful brands like Slumberland. Brisky Commercial is particularly well equipped to handle tertiary markets, where retailers like Slumberland often require expert, specialty assistance. For more information and to learn just what Brisky can do, visit www.briskycommercial.com or call 612-413-4200. SUMMER 2016 franchising-today.com 33
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