Franchising Today - Summer 2016 - 34

SLUMBERLAND FURNITURE

tem," Larson says. "Historically we
have had very few stores close, which
most franchisors can't say and [that]
speaks to our success rate."
"One of the biggest advantages

for our franchisees is access to the
Slumberland marketing program,"
Voigt-Frolek says. "Slumberland
produces over 52 colored preprints
yearly, produces all the TV commer-

GIVING BACK
Slumberland Furniture created the 40 Winks
Foundation in 2008 to help children get a
good night's sleep. The foundation provides
mattresses and beds for children and
families lacking these resources to help them
attain a full and healthy night's sleep. Every
franchisee is encouraged to participate and
for every new location Slumberland partners
with local charities and donates 40 new beds
to the community.
"The 40 Winks foundation services people
and kids who are sleeping on the floor; this
is not an upgrade," says Michael Larson,
director of real estate development. "We
encourage each of our stores to give back on
an ongoing basis."
cials, and creates the direct mail and
online programs. We have a corporately produced website with tools
and educational segments that help
customers learn about furniture
and mattresses."
The ideal franchisee is someone
who wants to be part of a successful
program and follow the Slumberland
plan. "We look forward to working
with franchisees that share our mission and core business values. That is
the foundation of what has been successful for us as we have continued
to grow," Voigt-Frolek says.
Franchisees do not have to have a
furniture background, and Larson
says it is easier if they don't because
Slumberland's model is so different
from any other operator. "We do
have a lot of multiunit franchisees
in our system and that's a sign of a
healthy franchise system because
Montage Furniture Services Slumberland Furniture
has been an important part of our business. We continue to
develop our partnership with them in providing the best experience possible for their customers through quality furniture protection plans, end-to-end service management and
delivering key customer satisfaction insights for business
planning. We look forward to working together to further
elevate the Slumberland brand and help them achieve their
customer experience goals. Thank you for a beneficial and
meaningful partnership that continues to evolve as we both
look to strengthen the Slumberland brand.

34

franchising-today.com

SUMMER 2016


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Table of Contents for the Digital Edition of Franchising Today - Summer 2016

Contents
Franchising Today - Summer 2016 - Cover1
Franchising Today - Summer 2016 - Cover2
Franchising Today - Summer 2016 - 1
Franchising Today - Summer 2016 - Contents
Franchising Today - Summer 2016 - 3
Franchising Today - Summer 2016 - 4
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