Franchising Today - Summer 2016 - 39

FAB'RIK

WE
"WE FEEL
FEEL THAT IT'S IMPORTANT TO
WOW THE CUSTOMER EVERY DAY."

- DANA SPINOLA

mium service. "We call them 'wow's,'
and every store throughout the company does this daily and we have annual
'wow awards," she adds.
Examples of 'wow' customer service
provided at fab'rik include replacing a
customer's wardrobe after her house
burned down, helping a boyfriend of a
customer plan the perfect engagement,
walking customers to their car, donating to a customer's charity and sending

them a bottle of wine if they're dining at
a nearby restaurant after shopping.
"We want to deliver the same level of
service for a $80 dress that you would
expect if you bought a $8,000 dress,"
Spinola says. "We feel that it's important to wow the customer every day, and
we do that by listening to our customers,
finding out what they're about and taking care of that. This is the thing that I'm
really the most proud of."

'MAKING YOUR OWN RULES'
Soon after she founded the first fab'rik
boutique, several of Spinola's customers began inquiring about starting
their own stores. "As a business person I love strategic planning, whether
for one year, five years or 10-years, but
franchising was not in any of my initial
plans," she says. "What I knew about
franchising at the time was the [fastfood restaurant] model, which I didn't
Votivo is honored that fab'rik chooses to brand its stores
with tried and true fragrances from the Votivo Aromatic
Collection, such as Red Currant and Clean Crisp White.
When a consumer visits fab'rik, they're invited to experience
the iconic aroma of Red Currant as soon as they step in the
store. Lighting a Red Currant candle in the store is part of
fab'rik's store opening checklist. Since 2006, fab'rik founder
and CEO, Dana Spinola, has brought affordable, high style to
women around the nation. Votivo proudly supports Spinola's efforts and will continue to be a proud supporter of
fab'rik boutiques.

SUMMER 2016

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39


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Table of Contents for the Digital Edition of Franchising Today - Summer 2016

Contents
Franchising Today - Summer 2016 - Cover1
Franchising Today - Summer 2016 - Cover2
Franchising Today - Summer 2016 - 1
Franchising Today - Summer 2016 - Contents
Franchising Today - Summer 2016 - 3
Franchising Today - Summer 2016 - 4
Franchising Today - Summer 2016 - 5
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Franchising Today - Summer 2016 - 38
Franchising Today - Summer 2016 - 39
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Franchising Today - Summer 2016 - Cover3
Franchising Today - Summer 2016 - Cover4
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