Franchising Today - Summer 2016 - 43

PAUL MITCHELL SCHOOLS

training students receive at Paul Mitchell Schools, they
service guests on a regular basis, and Stroman says this
provides them with the opportunity to learn how to develop a rapport with their customers as well as the basic
fundamentals of beauty treatments.
Working with two distinct but equally important types
of customers means Paul Mitchell Schools franchise
owners have to be a distinct breed of franchisee. Stroman
says that when the company began franchising more than
10 years ago, the initial wave of franchisees were, understandably, all experienced in the cosmetology school industry already.

DIFFERENT BACKGROUNDS
Over the years, however, Stroman says the strength of
the concept has attracted a larger number of applicants
from outside the world of cosmetology schools. She says
a growing number of franchisees come from the financial
or legal sectors, but they have been attracted by the educational environment.
"As we've grown we've definitely seen a mix," Stroman
says. "It's not just somebody who has traditionally been
in the hair industry."
As franchisees from different backgrounds have joined
the Paul Mitchell Schools family, they have brought new
flavors and new perspectives to the concept. "We've benefitted from having many different backgrounds participating in the school program," Stroman says.
No matter where they come from, Stroman says Paul
Mitchell Schools' franchisees all need to have one thing
in common - they need to be committed to working
hands-on with students and be deeply involved in the
day-to-day operations of their locations. The educational environment and strong internal culture Paul
Mitchell Schools creates within that environment require franchisees to devote their full attention in order
to be successful.
"This isn't something where they can just make an investment and money just comes in," Stroman says.
The hands-on nature of the company's franchisees has
been instrumental in helping Paul Mitchell Schools keep
up with trends and keep the company at the forefront
of the industry. For example, Stroman says, flexibility
in scheduling classes has become more important as
students increasingly need to work while they study for
their cosmetology careers.
In the past, most schools kept strict 9-to-5 hours
during the week, but Paul Mitchell Schools has been at

the forefront of of the industry in terms of scheduling
classes around students' lifestyles.

FORWARD-FOCUSED
Stroman says the future looks strong for Paul Mitchell
Schools, and that's due in no small part to the company's dedication to ensuring its franchisees receive all the
training and support they need. "One of the things that
we're really focusing on in terms of our franchisees is doing a great deal of training with our franchisees and their
staff members," she says.
Although hands-on training will always be front and
center among its efforts, the company is branching out
into new options for online training to help provide franchisees with more options, Stroman says. In this and in
many other ways, Paul Mitchell Schools remains dedicated to providing the best possible means of creating
the most successful beauty professionals in the industry.
"Our company has always been very forward-focused,"
Stroman says.

SUMMER 2016

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Table of Contents for the Digital Edition of Franchising Today - Summer 2016

Contents
Franchising Today - Summer 2016 - Cover1
Franchising Today - Summer 2016 - Cover2
Franchising Today - Summer 2016 - 1
Franchising Today - Summer 2016 - Contents
Franchising Today - Summer 2016 - 3
Franchising Today - Summer 2016 - 4
Franchising Today - Summer 2016 - 5
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