Franchising Today - Summer 2016 - 48

PLAY IT AGAIN SPORTS

has positioned itself to provide better value to customers than any other
sporting goods retailer in the industry,
and some recent initiatives are working to strengthen that position.

CREATING VALUE
At the core of Play It Again Sports'
success is its concept, which is centered on the buying and selling of used
sports equipment. By doing so, Play It
Again Sports serves customers looking for value in getting cash or credit
for their used equipment as well as
customers looking for value from
purchasing that equipment at much
lower prices than they would pay for
brand-new equipment. "Consumers
today are looking for value, and value comes in many different ways,"
Quinn says.
He adds that with so many children playing in so many youth sports
leagues, families are under significant pressure to find equipment that
fits their budgets. As kids grow out of
equipment and into new sports, Play
It Again Sports provides families with
the opportunity to trade in their old
equipment and get the equipment
they need for the next level or another
sport altogether. "That allows families to keep their children active, and
keep them in sports," Quinn says.
Another clear advantage Play It
Again Sports has over other sporting
goods retailers is that Winmark allows its franchisees to develop strong
ties with the communities they serve.
Quinn says Winmark doesn't man-

date corporate relationships or advertising on its franchisees, so they are
free to support any local youth sports
organizations or charities they wish.
"Everything is done at the local level,
so all of our stores have that opportunity and they do take advantage of it,"
Quinn says.

TAKING STEPS
Quinn says the sporting goods industry is in a state of flux right now, as
many chains are feeling the effects of
too much growth in storefronts within
the industry. For Play It Again Sports,
however, the brand is focused on providing greater value to its customers.
One of the biggest changes in recent
years is the growth of the used business. Every year the franchisees have
been surpassing the previous year's
record in annual used sales. Quinn
says Play It Again Sports stores' sales
mix of new and used sports and fitness
equipment is 60 percent new and 40
percent used. Where in previous years
the mix was as low as 80 percent new
and only 20 percent used. "Because of
our franchisees growth in acquiring
more quality used sports gear, Play It
Again Sports stores can continue to
offer high-value, quality used sports
gear to more families.
"Today's customers have limited
time to shop and when they do shop
for their sporting goods needs, research indicates they are reducing
their shopping choices to two locations," Quinn adds. "Because Play It
Again Sports offers new sports gear to

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48

franchising-today.com

SUMMER 2016

go along with our quality Used sports
gear, we are able to provide families
with the complete solution to their
sports and activity needs in one location." He says that the large footprint of the Play It Again Sports brand
means it has enough buying power to
offer prices on new sports gear and
fitness equipment that is competitive
with big-box retailers.
Additionally, the brand's new
ecommerce site was launched last
year in a few stores, giving customers
the option to buy online and pick up at
their local Play It Again Sports location. Quinn says franchisees benefit
from that model because it generates
additional traffic to the store for sales
as well as purchases of additional used
sports equipment.

STILL GROWING
Play It Again Sports adds new franchisees every year through new stores
and resale opportunities, and Quinn
says Winmark continues to look for
more new and passionate sports enthusiasts who want to "Play For A
Living" and join the Winmark family.
"We're not standing still and waiting
for everyone to find us," he says. "We
are active in the digital space throughout North America and at the local
store level too, communicating who
we are and what our brand can offer
their community and their family."
As Play It Again Sports continues
to grow, Quinn says its franchisees
will continue to be the foundation for
its success. By selecting franchisees
who love sports and love their communities, Play It Again Sports will be
securing its future, Quinn says. "We
can train retail, we can even train the
business model, but to me it's really a passion for sports and a passion
for the community involvement that
makes a difference," he says.


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Table of Contents for the Digital Edition of Franchising Today - Summer 2016

Contents
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Franchising Today - Summer 2016 - Cover2
Franchising Today - Summer 2016 - 1
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