Franchising Today - Summer 2016 - 49
THE HUNTINGTON CO.
www.thinkhuntington.com / Headquarters: Berkley, Mich. / Employees: 4,700 /
Specialty: Textile restoration, retail dry cleaning and laundry services /
The Huntington Co. leverages its years of experience to attract
franchisees and add new services that set it apart. BY JANICE HOPPE
The Huntington Co. knows
that to be a good franchisor one needs
to have a strong understanding of the
business and industry in which it operates. Because of this, the company
prides itself on being an operator first
and a franchisor second.
"Having real life, day-to-day experience in each of the services we provide
is invaluable to the franchise," CEO
Wayne Wudyka says. "We are the largest franchisee in each of our categories, and our sales are higher and history is longer than any of the franchisees
in retail and restoration. It gives a lot
of credibility in our franchise."
The Berkley, Mich-based company
was founded in 1992, and today offers textile restoration, dry cleaning
and laundry services in six countries.
Huntington has about 800 locations
among its different brands: CRDN,
Martinizing, Huntington Cleaners,
Wesch Cleaners and bizziebox.
"Martinizing is the largest and we
merged 1-800-DryClean.com and
Pressed4Time into Martinizing in
October that took the brand into the
With about 800 locations in six countries, Huntington
employs about 200 people at its headquarters and
4,500 people in the organization.
Wudyka says. "CRDN
is the largest by dollar volume with
160 locations in three countries."
Huntington's locations are predominately franchises with only
one corporate location in Berkley
and store operations in Huntington
Woods and Birmingham, Mich. The
company employs about 200 people at its franchise headquarters and
4,500 people throughout the organization. Huntington's home office
is comprised of experienced proSUMMER 2016