Franchising Today - Summer 2016 - 50
THE HUNTINGTON CO.
Through insurance carriers, CRDN
connects with homeowners who have had
property loss or damage.
fessionals in all aspects of business,
including sales, operations, IT, marketing, legal and accounting. "Each
department is succinctly focused
on the growth and prosperity of our
brands," the company says.
services and locker-based solutions to
meet those demands and make it simple and convenient."
Wudyka likens its on-demand service to the taxi service Uber - custom-
"Today we don't look at other dry
cleaners as being our competitors,"
Wudyka explains. "We look at how
consumers acquire goods and services as competition, so we need to
have a handle on understanding the
consumer trends in buying habits,
which is critical. We need to make certain we are as convenient as possible.
It's our No. 1 job."
Although the cleaning, processing
and pressing of garments is important,
Huntington understands that quality
service is assumed today and meeting
consumer demands is what really sets
the company's brands apart. "Today's
consumers are far more demanding,"
Wudyka says. "We created on-demand
The organization's brands are Martinizing,
CRDN, Huntington Cleaners and bizziebox.
ers can download an app, pick a time
and location and a driver picks up
their order. The customer will receive
a text or email to schedule delivery
once their garments are completed.