Franchising Today - Summer 2016 - 55

THE JOINT CHIROPRACTIC
www.thejoint.com / HQ: Scottsdale, Ariz. / John Richards, CEO: "We've seen an
increase in interest from those who understand the beauty of our model."

Convenient Care

The Joint Chiropractic's unique business model delivers its
franchisees a quicker return on investment. BY JANICE HOPPE

T RETAIL
HO

F
The Joint clinics average about 1,600 patient
visits per month at maturity, which is up to
four times the amount a doctor may have.

a growth model beyond what Gerretzen had accomplished. Richards, the
former president of North American
operations for Starbucks and an executive vice president for Four Seasons
Hotels, began serving as a director
in January 2014 and became CEO six
months later. Today, The Joint has
350 clinics that are predominately
franchises in 30 states. "We continue to grow, and as we have expanded
and become better known we've seen
an increase in interest in franchising
from those who understand the beauty of our model, "Richards says.

RA

N C HISE

S

The Joint Chiropractic was developed 17 years ago with a vision of
making chiropractic care more convenient, friendly and affordable. The
convenience and affordability of The
Joint clinics make it an attractive option for patients, which means greater
volume and a faster return on investment for franchisees.
"It is relatively inexpensive for a
franchisee to get a clinic up and running from a capital standpoint and the
profit dynamics of the business breaks
even somewhere in the range of 13 to
18 months," CEO John Richards explains. "You don't need to sustain a
long period of investment spending
before you see some real progress.
Chiropractic care is a routine service,
so you tend to see activity right away
and it builds fairly quickly."
Dr. Fred Gerretzen founded The
Joint in Tucson, Ariz., to transform
the traditional, often misunderstood
concept of routine chiropractic care
by making it affordable and convenient. The company started as a franchise and cash-only model in lieu of
working with insurance companies.
"We are not involved with the insurance company, which is good for the
patient and doctors because it makes
it less expensive and less bureaucratic," Richards explains. "Our Doctors
of Chiropractic can concentrate on
patient wellness instead of on insurance forms."
The Joint investment group in 2010
hired franchise expert John Leonesio,
the founder of Massage Envy, to set up

ROUTINE CARE
Optimal spine health is achieved
through routine and ongoing care,
Richards says. "Patients needs to visit routinely and the way they achieve
that is if we put clinics in dense, traffic-oriented areas where people tend
to frequent and if we make the visit
affordable. The convenience and affordability of the concept are primary
reasons why we see many more patient visits," he explains.
The Joint clinics average about
1,600 patient visits per month at maturity, which Richards says is about
SUMMER 2016

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55


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