Franchising Today - Summer 2016 - 58

JET-BLACK
www.jet-black.com / Specialty: Professional asphalt sealing and repair / Nick Kelso,
CFO and director of franchising: "We do everything to build the brands."

Sealing the Future
Jet-Black builds a strong nationwide brand with a robust
training and support system. BY JANICE HOPPE

BE

FO

RE

Jet-Black doesn't sacrifice
quality for quantity. As a franchisor,
the company focuses more resources
on supporting and building up its existing franchise owners versus selling
new franchises. "We rarely have anyone close because we are designed for
long-term franchise success," CFO
and Director of Franchising Nick Kelso says. "We never want to lose sight
on existing franchise success and
growth in the name of selling a lot of
new franchises. We are always excited
to add new territories, but we never
want to see one close."
Andrew Hoiland founded the Minneapolis-based company in 1987 after his parents' driveway was poorly
seal-coated. The resulting work was
disappointing as the sealer left cracks
unfilled, oil spots and footprints on
the sidewalk. Doing some research
into the industry, Hoiland discovered
sealcoating was a side job for paving
companies, and decided to go into
business specializing in sealcoating.
"Our industry is known for a having
a lot of 'unscrupulous' companies and
people have been burned by the doorto-door guys," Kelso adds. "Andrew
realized that people who do this work
often don't do a good job and started
their own company to rectify that.
He started from scratch in 1987 and
in 1991 started franchising. In 2005, I
bought a franchise in Minnesota and
in 2008, I bought out half the corporate company and became partners
with Andy."
Today, Jet-Black is the national

AF

TER

Aerial view of a faded, cracked-up
parking lot before Jet-Black
arrived on the scene.

After patchwork, crack repair,
sealcoating and line striping, the lot
looks like new again.

58

franchising-today.com

SUMMER 2016


http://www.jet-black.com http://www.franchising-today.com

Table of Contents for the Digital Edition of Franchising Today - Summer 2016

Contents
Franchising Today - Summer 2016 - Cover1
Franchising Today - Summer 2016 - Cover2
Franchising Today - Summer 2016 - 1
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