Franchising Today - Summer 2016 - 59
Jet-Black maintains and repairs asphalt
surfaces of all kinds; from huge parking
lots to small driveways.
leader in asphalt sealcoating and repair. Its services include sealcoating, crack repair, joint repair, power
cleaning, oil treatment, sunken asphalt repair, line striping, infrared repair and other asphalt-related maintenance services.
In 2012, Jet-Black acquired Black
Dawg Franchising Group that included the Black Dawg Sealcoat, Blue
Dawg Power Wash and Yellow Dawg
Line Striping companies. In addition
to franchising Jet-Black, the company
also franchises Black Dawg Sealcoat
and Yellow Dawg Line Striping. "We
really don't have a competitor as far
as franchising," Kelso says. "There is
no one on a national level that I know
who performs sealcoating and repair
like we do."
Jet-Black has 39 franchise owners
running 98 territories in 14 states.
The protected territory is different
in every area and depends on area demographics and the amount of existing asphalt. "We have a new owner in
Richmond, Va., who wants all of Richmond," Kelso says. "That's still manageable because it's not too large of
an area. It comes down to how much
asphalt there is and if they can handle
the geographic distances of the territory. We want them to build the brand
in an area and perform better rather
than being spread too thin."
New franchise locations are focused on middle to upper-income
homes, property management companies and businesses that own their
property. "We look for our target
market and how many qualifying residents or businesses are present," Kelso adds. "We still have excellent protected territories available across the
United States and Canada."
Jet-Black focuses on building a national brand presence by providing
marketing, quality control systems
and training to its franchisees. "We do
everything to build the brands, which
leads to trust with the customer,"
Kelso says. "We offer a tremendous
amount of support and assistance to
As a hands-on owner, Kelso trains
new franchisees who often have no
experience in asphalt repair and
maintenance. Training is ongoing
and free for franchisees. "We can also
train any employee at our corporate
location free of charge," Kelso adds.
"Although, once owners have been
trained, they tend to train their employees. Hiring laborers is always difficult in any business, but we teach
owners how to find these people and
how to train them. We have a lot of
manuals and documents to assist."
A $7,500 franchise fee is required
to become a Jet-Black owner, but ongoing costs are relatively minimal.
Most owners start operating from
their home office, but some may open
an off-site shop for equipment storage. "Most owners run the office out
of their home because it keeps cost
down and the risk low," Kelso says.
"As they grow, some expand and add
more equipment and crews."
Because the company focuses on existing franchise growth, system-wide
sales have more than doubled from
2012 to 2015 and have increased every
year since 2008. Jet-Black completed
more than 20,000 jobs last year and
nearly 300,000 in its 29-year history. The company is the only asphalt
maintenance franchise system in En-
Founder Andrew Hoiland (right) and
Nick Kelso, CFO and director of franchising,
became partners in 2008.