Franchising Today - Summer 2016 - 60

JET-BLACK

GIVING BACK
The Jet-Black corporate office is donating one percent of all residential sales this year to The Azlynn
Noelle Children's Home, an orphanage in India. The
country is home to 20 million orphans, according
to The Azlynn Noelle Children's Home, and the
organization exists to provide a safe, loving haven
of rescue for children in third world countries. The
home provides shelter, food, clothing, access to the
gospel and education to orphans and underprivileged children. For more information or to donate,
visit www.azlynnnoelle.com.

trepreneur Magazine's Franchise 500
rankings, rated No. 310 of all U.S. franchises. "It is an honor to be ranked
at all because there are more than
10,000 franchise systems in the U.S.,"
Kelso notes.

Jet-Black focuses on existing franchise
growth, which is why system-wide sales
have more than doubled since 2012.

ONGOING SUPPORT
Jet-Black offers marketing options
to franchise owners at a discount so
they can focus on completing jobs
and satisfying customers rather
than promoting the brand. Marketing programs include Facebook and
Google promotions, SEO, yard signs
and personalized caution tape, radio
advertisements and personalized location pages for each franchisee on
Jet-Black's website. "Our franchisees'
average position on Google is the No.
2 spot for important keyword searches such as 'sealcoating' in their territories," Kelso adds.
Every franchisee has access to JetBlack's custom-built STARS (Sales
Tracking and Reporting Software)
database. It is an all-in-one business management program built by
Hoiland. "STARS is a proprietary
business management program that
has been custom-designed to fit the
idiosyncrasies of the Jet-Black business plan," Kelso adds. "The cloudbased software provides the infrastructure for complete organization
60

franchising-today.com

SUMMER 2016

and communication between the JetBlack owner and their customers, as
well as the corporate office."
STARS is constantly evolving as the
company continues to upgrade it. The
system offers franchisees:
Satellite measuring tools to allow
them to measure driveways and
parking lots online;
Customer quoting, proposals, invoices, follow-up letters and more;
Route mapping;
Dozens of reports;
Automated reporting to the corporate office;
Mailing lists of mid- to upper-income homeowners and business
owners are purchased and permanently saved in STARS. This
list is used for many marketing
campaigns, including direct
mail; and
Online credit card system for customers, which automatically communicates between the website
and STARS.

Thousands of online quote requests
per year are automatically written
to STARS and emailed to franchise
owners. STARS can be used on-thego with custom-built iPad and iPhone
solutions. "Our main support in the
long run comes from marketing, our
STARS database and group buying
power," Kelso explains.
As an official distributor for many
product and equipment manufacturers in the industry, Jet-Black passes
on low equipment and product prices to its owners. The company also
works with manufacturers of asphalt
sealant and crack repair products to
ensure they are producing the best
products. "Part of what we do is testing new products," Kelso says. "We
work with different manufacturers
to make sure the whole system is
able to offer premium products at
a competitive price. We give them
feedback on how things are going and
suggest ways the product may need
to be tweaked."


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Table of Contents for the Digital Edition of Franchising Today - Summer 2016

Contents
Franchising Today - Summer 2016 - Cover1
Franchising Today - Summer 2016 - Cover2
Franchising Today - Summer 2016 - 1
Franchising Today - Summer 2016 - Contents
Franchising Today - Summer 2016 - 3
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Franchising Today - Summer 2016 - Cover3
Franchising Today - Summer 2016 - Cover4
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