Franchising Today - Summer 2016 - 61
The company's current strongholds are
in the Northeast and Midwest, but it is
actively looking to expand nationwide.
Jet-Black is also building high-quality custom sealcoating trailer systems
and sealant storage tanks in-house to
sell to franchise owners at a significantly discounted price compared
to similar third-party options on the
market. "We have taken our experience and understanding of what
makes a good sealcoating system and
are building them in-house," Kelso
says. "We are saving a fair amount of
money and offering them to franchise
owners. It's far cheaper than what
they could buy from a vendor."
Jet-Black will continue to focus resources into current franchise owner
success and remains steady in new
territory growth. The company does
not make its money from selling franchises, but rather from owners succeeding for decades.
The company plans to continue providing more products, equipment and
marketing tools to franchise owners
at a discounted price. "Some franchise systems sell a lot of franchises,
but also have a lot fail and close in
any given year," Kelso says. "When a
new owner commits to us, we are very
committed to their long-term success.
Anyone who comes on board gets our
complete attention and much of the
training is done by me personally."
Jet-Black's current stongholds are
in the Northeast and Midwest, but it
does have successful franchise owners in the South. "Someone could
succeed in any area of the country,"
Kelso says. "The game changes down
south as we are more focused on parking lots because people don't have as
many blacktop driveways. The business plan and territory size can always
be tweaked depending on the area of
Moving forward, Jet-Black's goal
is to expand throughout the country
and see its system double in sales every three to five years. "In general, asphalt repair and maintenance is a very
stable market because it's a high-demand service that people - even DIYers - don't want to do themselves,"
Kelso says. "It's high-demand and
low-risk because there is not much
overhead. We have a large returning
customer base with repeat customers
every one to four years."
AOWNER COMMITS TO
WHEN A NEW
US, WE ARE VERY COMMITTED TO THEIR
- NICK KELSO