Franchising Today - Summer 2016 - 63
Throughout its 22 years in business, the AdvantaClean team has stepped
up to help others in need. In the early years, this would include clearing
out water damage from the home of an elderly person on a fixed income.
Later, it evolved into helping families of children with cancer through
local relationships with children's oncology hospitals. When the family of
a young girl with terminal cancer wanted to bring her home for her final
days, AdvantaClean and its franchisees stepped up to remove mold in
the house to make that wish a reality.
When someone is considering buying a franchise, one of the first
topics covered is citizenship; the expectation is set from the beginning
that each franchise should strive to directly help those in need within
their territory. In fact, at AdvantaClean's annual convention - which is
attended by most franchisees - one of the highest awards given is the
Citizenship Award, presented to the franchisee who exemplifies the
values AdvantaClean embodies by giving back to their community.
In 2016, AdvantaClean signed a national strategic partnership with
St. Jude Children's Hospital, and remains committed to helping families
in need in any way it can. They committed to an annual fundraising goal
and are coordinating a nationwide event that all AdvantaClean offices
will lead in their local communities. "AdvantaClean is one big family, and
many of our owners desire to be leaders in their communities," CEO Jeff
Dudan said. "There is a true servant's heart in this organization."
ritory ranges from 250,000 to 300,000 people. That's
typically 100,000 households per territory, of which they
own the geography for the life of the business. With such
large territories, franchisees have the potential to build
multitrack, multi-crew operations within each territory.
Approximately half of the franchisees within AdvantaClean are multi-territory owners, some of them operating as many as six territories. "That is one of the most
important differences with us," Drudge notes.
The majority of franchisees haven't worked in business before. Since AdvantaClean's services are less technical in nature than insurance restoration companies,
it's relatively easy to learn the business.
The company expects to accelerate its growth in the
next few years. AdvantaClean has another 600 territories available in the United States and plans to expand
into Canada. "We're in a good place with our brand and
with our family of franchise business owners," Dudan
says. "We're feeling some momentum built for the brand.
People are finally coming to us."
company offering all of the services we provide. We are an
alternative to your typical insurance restoration company by focusing on services that are typically not covered
by insurance. AdvantaClean further differentiates itself
by the level of ongoing support that we offer our franchisees. By providing a proprietary operating system, national call center and company-provided marketing, we
make it easier for people to come in, learn, manage and
generate success with their business."
To that end, AdvantaClean has centralized as many
functions of the business as possible for its franchisees.
The corporate office operates a call center where regional calls are rerouted. From there, appointments can be
scheduled directly through a proprietary system that
uses a live calendar to sync with individual franchises.
Franchisees don't have to spend time answering phones
or deal with the expenses that come with it. It also allows
the owners to function as a home-based business. This
business model streamlines the cumbersome tasks that
can quickly eat up a business owners' time if he does it
himself, or money if he hires someone to do it.
A GROWING TREND
In seven years of franchising, the brand has grown to
over 226 locations in 32 states and is continuing to grow
steadily, adding five new franchise owners in the first
month of 2016. It is on track to double in size by 2020.
The territories are huge. The population for each terSUMMER 2016