Franchising Today - Summer 2016 - 64
www.crittercontrol.com / HQ: Traverse City, Mich. / Employees: 12 /Kevin Clark,
founder and president: "We have experienced double-digit growth system-wide."
Critter Control®, the No. 1 wildlife animal control franchise system, anticipates
additional growth now that it has merged with Rollins. BY RUSS GAGER
Critter Control® franchisees are hands-on
managers rather than investors who hire
people to run their businesses.
Why would a person looking
for a business opportunity choose
Critter Control® over a food franchise? It depends on the person. "We
will teach a business or salesperson
the wildlife industry, or teach a wildlife biologist or someone in a related
field the business side," founder and
President Kevin Clark says. "When we
first started, most of the people had
degrees in wildlife biology. Recently,
the trend has flipped the other way."
Recent franchisees have included
a retired IBM executive and a former
certified public accountant. "We take
businesspeople who are interested in
starting their own business and give
them the vehicle to be successful in
the service sector," Clark says.
Critter Control® franchisees are
hands-on managers rather than investors who hire people to run their businesses. "Our franchisee candidates
are looking for solid business opportunities, and this is a growing industry that is recession-resistant," Clark
asserts. "We have experienced double-digit growth system-wide. During
the recession, our growth dropped
to approximately 5 percent, but we
have never experienced a down year.
During the recession, we lost around
10 percent of our franchisees and still
maintained 5 percent growth."
Clark estimates approximately 80
percent of the franchisees' business is
residential, with the rest being commercial, industrial and municipal. In
some areas, Critter Control franchi-