Franchising Today - Summer 2016 - 67
www.advancedmaintenance.com / HQ: Wilmington, N.C. / Chris Holman, CEO:
"Any good franchise system knows [the franchisee's] success is our success."
Advanced Maintenance has built a strong franchise
by bringing service to its customers. BY ALAN DORICH
The task of taking vehicles in
for repairs can be a pain for a business.
Not only is valuable time spent bringing the vehicle to the repair shop,
but also it can cost sales dollars that
would have been earned with the vehicle on the road.
Advanced Maintenance helps its
clients avoid that pain by bringing the
repair services to them at their convenience, CEO Chris Holman says. "We
can come in with a fully stocked service truck and perform that work by
appointment," he says.
The company is celebrating 10 years
in franchising and 17 years of business
for its affiliate locations. Janis Rogers, a retired IBM executive, formed
the company as a start-up in late 1999
with Chris Holman, a recently retired
U.S. Marine, and CFO and President
Janet Rogers Holman, a U.S. Navy veteran and graduate of the University
of North Carolina who earned an accounting and marketing degree.
Together, they combined IT/management, mechanical/operational, and
sound business and advertising skills
into the strongest supported business
in the commercial fleet maintenance
and repair field. Within five years, the
three replicated themselves to four
locations in North Carolina, and were
being pressured to grow to other markets by major companies and national
Recognizing the ability to manage
and expand the business, the team
chose franchising for their company as a way to increase influence and
Advanced Maintenance has 14 franchised
locations in six states, and continues
market share. But they recognized
that a local owner using their business
skills and plan would drive things
faster and would allow them to share
in the rewards of the growth of Advanced Maintenance.
When the company determined
that following the established plans
would result in success, along with
growing a local, regional and national customer base, it started work to
franchise the system in 2005. Its first
franchisee came on board in 2006.
Advanced Maintenance now has 14
franchised locations in six states. It re-
cently completed an area developer
agreement for the Georgia market,
with the first location in Atlanta to
open by July 23, 2016. It will be followed by locations in four more cities.
The system works primarily with
family clients who share the common goals of success, based on their
life skills and family's future. However, most of Advanced Maintenance's
franchise owners are not from the
"Many people can deliver the service they are skilled at, but [when]
they run a company, doing the work
is only one piece of the puzzle," says
Chris Holman, the firm's original meSUMMER 2016