Franchising Today - Summer 2016 - 68
The involvement of family members has a positive effect on employees and technicians, he adds. "[It
makes them] more caring to personal
issues and understanding the dynamics of people's lives," he says, noting
that workers are more willing to share
with one another in this environment.
"It brings a nice feeling that they can
talk to somebody when they're having
stress in their lives."
Advanced Maintenance takes care of its franchisees
by protecting their initial investment.
chanic. "The other piece is the operational and business functions.
"Marketing, sales, accounts payable/
receivable, IT/software, [and expansion] are many of the functions that a
skilled service provider cannot handle, so they have a job, not a business,"
he says. "We are looking for people to
work on their business, not in it."
Advanced Maintenance offers its
veteran owners a discount in the cost
of ownership. "About 70 percent of
our owners are veteran based, including Janet and I," Holman says. "We do
look for that husband and wife team
that have been in the military."
That combination usually delivers
owners who carry a strong work ethic and are used to following rules and
directions. "[Both] are key to being
a franchise owner," he says. "It gives
you a good starting point [where you
are] used to adverse conditions, sacrifices and putting in the time to complete a plan."
Several of its owners have recruited
their family members or children to
work in the business, which also benefits Advanced Maintenance, Holman
says. "It kind of mirrors what Janet
and I started," he says. "We find that
partnerships with a family influence
do much better than partnerships
made of friendships."
Advanced Maintenance takes care of
its franchisees, Holman says. "We are
not a specific build-out like a lot of
franchisee systems with building and
painting," he says. "We can do a lot
of things to protect the initial investment for the franchisees."
For example, the company purchases used vehicles and furniture
for its locations. "We also look for garage warehouse and industrial office
space," he says.
"We look to our owners to rent in
the beginning," he says. "As they expand and grow, many of our owners
buy to build out ... to suit their needs
in the market.
"That protects the opening capital
to the owners," he says, noting that
LOOKING FOR PEOPLE TO
WORK ON THEIR BUSINESS, NOT IN
IT." - CHRIS HOLMAN
Holman himself practices this philosophy, as he employs his son Christopher as the general manager of the
affiliates. Not only is he a family member, but he also is a veteran. "He was in
the Marine Corps with three tours of
combat duty in Iraq," the elder Holman says.
this is quite similar to the way he and
his family started the company. "The
owners own the assets, we connect
them to our vendors, and with our collective buying, pay the same price that
the affiliate receives. That's how [we]
keep our collective buying price down