Franchising Today - Summer 2016 - 76
DKI is investing in the ongoing
growth of its network with a plan
to expand further internationally.
with reputable professionals in their
markets that can help fill the gaps."
To help ensure consistent performance across the organization, DKI's
footprint in the United States is organized into six regions. Each region has
a leadership team of elected officials
and volunteers who work together to
make sure continuous learning is taking place.
"The biggest benefit to the contractors is what they get from one another," Cassara says. "When you join a
typical franchising group, you are still
competing with the others that are in
"But DKI is different because the
process to join is so difficult. Once a
company joins us, they become part of
an organization that has more of a fra-
BENEFIT TO THE CONTRACTORS IS WHAT THEY GET FROM
- DAN CASSARA
ternal culture. The central organization is the glue that holds everything
together, but the individual franchises do a lot of pushing best practices to
After many years of success, DKI
is now investing in the continued
growth of its network. The organization has laid the groundwork for
international expansion, building a
presence in Canada and moving into
Ireland in 2011.
"Right now, there are more than
300 locations in the U.S., 80 in Canada and six in Ireland," Cassara says.
"We are also looking at growing into
Australia. Brand expansion and help-