Franchising Today - Summer 2016 - 77

DKI

ing people understand our brand is key.
Marketing is working on making DKI
more of a consumer-noted brand."
Beyond that, DKI is focused on educating and bringing value to its franchisees. In the end, it is the high barrier to
entry that has helped DKI to establish
itself, and it will continue to define the
company going forward.
"We are a very unique company when
compared to traditional franchise operations," Cassara says. "We don't require
all locations to be known as just DKI, but
it has to be included in their name. It can
be difficult to get people to know who
and what we are and what makes us different. But our aggressive vetting processes will continue to be a big focus as
we look to bring in the best contractors
and achieve our goals."

DKI is focused on educating and bringing
value to its franchisees to help ensure
their ongoing success.

SUMMER 2016

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Table of Contents for the Digital Edition of Franchising Today - Summer 2016

Contents
Franchising Today - Summer 2016 - Cover1
Franchising Today - Summer 2016 - Cover2
Franchising Today - Summer 2016 - 1
Franchising Today - Summer 2016 - Contents
Franchising Today - Summer 2016 - 3
Franchising Today - Summer 2016 - 4
Franchising Today - Summer 2016 - 5
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Franchising Today - Summer 2016 - Cover3
Franchising Today - Summer 2016 - Cover4
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http://www.nxtbook.com/nxtbooks/knighthouse/ft_2016winter
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