Franchising Today - Summer 2016 - 81

L&L HAWAIIAN BARBECUE

immigrants to Hawaii. "I wanted to give them the opportunity to have their own business."
The decision to expand the franchise to the mainland
United States in 1999 was accompanied by new branding.
Anticipating the unfamiliarity of the concept, Flores repackaged it as L&L Hawaiian Barbecue. "There have been
a lot of copycats and businesses with similar names, but
we are the original Hawaiian barbecue," he says.
Today, the concept has more than 135 locations in California as well as 16 locations in and around Las Vegas,
Nev., where there are more than 100,000 people who
came from Hawaii. L&L Hawaiian Barbecue has a more
than 200 locations total, including in Washington, Arizona, Colorado, Oregon, Utah, Texas and New York. The
company also has franchises in American Samoa, New
Zealand, Japan, China, Guam, the Philippines, Malaysia
and Indonesia.
The franchise retains a decentralized system of ownership, through which each restaurant operates as a
separately incorporated profit center run by individual
owners or corporate partners. Franchise fees are low -
only four percent of each location's earnings are given as
royalties to the company. One percent of that amount is
used for advertising.
"We haven't had a major dispute between franchisees
and the franchisor organization since we've been in business," Flores says. "We have a lot of happy franchisees,
because we provide them good support, and they're able
to make money. In Hawaii, our locations only close when
a lease expires or the owner retires."
L&L Hawaiian Barbecue seeks new franchisees with financial stability that are willing to commit to the chain's
concept. New franchisees spend a month in Hawaii,
where they not only learn how to prepare the company's
food, but also train in the "aloha spirit," the unique hospitality culture native to Hawaii. "When you join us, you
become part of our 'ohana, ' or family," he adds. "We treat
you as part of our family, not as an outsider, and will help
you be successful any way we can."

thing fresh, and offering reasonable prices," Flores notes.
Many of the franchise's entrees are teriyaki-based, giving
them the barbecue-type flavor suggested by the company's name. L&L Hawaiian Barbecue's entrees include
chicken katsu, a breaded chicken dish with a special dip-

WE
HAVE
"WE HAVE
A LOT OF HAPPY
FRANCHISEES, BECAUSE WE
PROVIDE GOOD SUPPORT."
- EDDIE FLORES JR.

ping sauce; and the "Loco Moco," which includes hamburger patties, two eggs and gravy.
L&L Hawaiian Barbecue also offers regional favorites
developed by its chefs including musubi, a sushi-like
dish that includes a block of rice with one of several

CULINARY INNOVATORS
L&L Hawaiian Barbecue serves a unique blend of Asian
and American fusion cuisine. The franchise's culinary
concept is based around the traditional Hawaiian plate
lunch, consists of two servings of rice, a serving of macaroni salad and a generous helping of a hot entrée, L&L
Hawaiian Barbecue's plate lunches are made to order.
"We're known for having big portions, cooking everySUMMER 2016

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Table of Contents for the Digital Edition of Franchising Today - Summer 2016

Contents
Franchising Today - Summer 2016 - Cover1
Franchising Today - Summer 2016 - Cover2
Franchising Today - Summer 2016 - 1
Franchising Today - Summer 2016 - Contents
Franchising Today - Summer 2016 - 3
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