Franchising Today - Summer 2016 - 82
L&L HAWAIIAN BARBECUE
L&L Hawaiian Barbecue takes pride in cooking
everything fresh, and several of its dishes have
been found on other restaurants' menus.
choices of meat wrapped in seaweed.
Meat choices include Spam, Portuguese sausage, chicken katsu or barbecue chicken.
Several dishes developed by L&L
Hawaiian Barbecue have later made
their way onto other restaurants'
menus. "We are the forerunners on a
lot of dishes for quick service restaurants," Flores says, citing its serving
of brown rice more than 20 years
ago as an example. More recently,
the company developed and started
serving the ramen burger - a hamburger between two noodle patties
- which has also surfaced in outside
L&L Hawaiian Barbecue also offers
lower calorie options including salads
and seafood-based dishes.
L&L Hawaiian Barbecue is celebrating its 40 anniversary this year. The
company marked the occasion April
7 by offering a 40-cent dinner plate at
one of its original locations.
The company continues to seek expansion opportunities, particularly in
the Midwest. "We haven't gone much
beyond the West Coast," Flores says.
L&L Hawaiian Barbecue took a big
step in this direction last year, when
it opened a location in Tennessee.
The location was partially inspired by
Marcus Mariota, the Hawaiian-born
2014 Heisman Trophy winning quarterback drafted by the Tennessee Titans in 2015, as well as interest from
local franchisees. "Locations like this
come to us from word of mouth - people call us," Flores adds.
L&L Hawaiian Barbecue is expanding at a rate of roughly 10 to 20 locations per year. In addition to the continental United States, the company
also has its eyes on sites in Europe,
which Flores has visited several times
in recent years. "Our company is going to be global," he says.