Franchising Today - Summer 2016 - 83

ROSATI'S PIZZA
www.rosatispizza.com / Headquarters: Warrenville, Ill. / Employees: 10 / Dan Perillo,
vice president of franchise development: "We need to take the company to the next level."

Vice President of Franchise Development Dan
Perillo was brought into the Rosati's team in April
2015 specifically to lead the brand's expansion.

On the Move
An aggressive push to develop new franchises is
expanding the Rosati's Pizza footprint. BY ERIC SLACK
For generations, the Rosati
name has been connected with excellent Italian cuisine. Built on a family
tradition that extends all the way back
to the 1890s and the creation of the
first Rosati's Pizza in the Chicago area
in 1964, today the company has franchises in many states and continues
to grow.
"Rosati's is known for great food,"
Vice President of Franchise Development Dan Perillo says.
"We believe we need to take the
company to the next level, and fran-

chising is the best way for us to expand," he adds.

THE RIGHT TIME
Rosati's has been franchising since
the late 1990s, but it is during the last
year-and-a-half that the company
began to make a big push for growth.
Perillo was brought on specifically
to lead the expansion of the brand in
April 2015.
"Right now, we have 20 corporate
stores, and about another 200 stores
as part of the brand throughout the

country," Perillo explains. "We have
60 stores in our group, and between
all the Rosati family members we get
close to 200 stores."
With extensive experience in franchising that dates back to the late
1980s, Perillo has helped the company reach agreements to develop more
than 20 stores since June 2015. The
company has been developing stores
everywhere from Chicago, Indiana
and Iowa to Florida and Arizona, and
the goal is to have 50 more stores in
development for 2017.
"We've been very busy, selling a
lot of territories and adding a store
per month," Perillo explains. "We've
updated our look with new logo to refresh the brand, and our main focus
has been on expanding with multiunit operators."
SUMMER 2016

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Table of Contents for the Digital Edition of Franchising Today - Summer 2016

Contents
Franchising Today - Summer 2016 - Cover1
Franchising Today - Summer 2016 - Cover2
Franchising Today - Summer 2016 - 1
Franchising Today - Summer 2016 - Contents
Franchising Today - Summer 2016 - 3
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Franchising Today - Summer 2016 - Cover3
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