Franchising Today - Summer 2016 - 91

AMADA SENIOR CARE
www.amadaseniorcare.com / HQ: San Clemente, Calif. / Employees: 350 /
Chad Fotheringham, president: "It's not just a passion for us, it's our life."

Enriching Lives
Amada Senior Care offers franchisees the opportunity to
be part of a growing industry. BY STEPHANIE CRETS
Dedication to seniors and
homecare has been a monumental
part of both Chad Fotheringham
and Tafa Jefferson's lives, and is the
foundation for Amada Senior Care.
Jefferson's mother was a nurse, so he
experienced homecare firsthand with
his mother's private clients, while Fotheringham would spend quality time
talking with an elderly woman on his
paper route as a kid. "There's nothing like sitting with seniors in their
homes and finding out about them;
it's very rewarding," says Jefferson,
CEO of Amada Senior Care.
The two met in college while studying business and playing football at the
University of the Pacific in Stockton,
Calif., neither one initially knowing
the other's history with senior caregiving. After Jefferson started his own
homecare company in 1997, he invited
Fotheringham to join his second startup, and they founded Amada Senior
Care in 2007. "We've both been deeply impacted by seniors when we were
younger and it's not just a passion for
us, it's our life," says Fotheringham,
president of Amada Senior Care.
"We put our talents together and
started something that is great for
our community has meaning," Jefferson adds.

NEW MODEL
Amada Senior Care offers four care
options to seniors and their families,
depending on budget, socialization
and overall needs. For homecare, the
company will carefully screen, hire

Amada Senior Care believes in enriching
the lives of the seniors it serves, as well as
its employees, caregivers and partners.

SUMMER 2016

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Table of Contents for the Digital Edition of Franchising Today - Summer 2016

Contents
Franchising Today - Summer 2016 - Cover1
Franchising Today - Summer 2016 - Cover2
Franchising Today - Summer 2016 - 1
Franchising Today - Summer 2016 - Contents
Franchising Today - Summer 2016 - 3
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