Franchising Today - Summer 2016 - 92
AMADA SENIOR CARE
Amada Senior Care says its ultimate
success as an emerging franchise
system is finding the right people.
and train a caregiver and match them
in the senior's home, where they will
assist seniors with daily tasks such as
bathing, errands, light housekeeping,
meal preparation and medication reminders. Homecare can be beneficial
because "when you're sick, you want
to be in the comfort of your home
with the appropriate support system
around you," Jefferson says.
About four years ago, Amada Senior Care recognized - in some cases
- homecare is not a good fit for all seniors, so it began to offer assisted-living placement, financial care coordination for long-term care insurance
and veterans assistance and additional
technologies. "We've developed proprietary software and developed different verticals to help families with
the transition," Jefferson explains.
"For seniors at home, we now have
technology that uses pressure sensors
and infrared sensors that monitor seniors in their home to see when things
are going wrong," Fotheringham
adds. "A pressure sensor slides under
the mattress and if they're out of bed
at night for longer than 30 minutes,
their relative can get an alert."
Amada Senior Care's original location
was performing well above industry average, so the company took a
chance and decided to start franchising its operations four years ago. It
has grown to 62 territories across the
United States. Its next goal is to have
200 units, each garnering $5 million in
revenue in the next 10 years.
"Our plan is to grow systematically and be selective in who we partner
with," Jefferson says. "You have to
have a special skillset to be successful.
Our ultimate success as an emerging
franchise system is dependent on us
finding the right people."
Territories and franchising opportunities take geography and population into consideration. The territory
must have at least 40,000 seniors over
age 65. This sets Amada Senior Care
apart because it customizes the locations for its franchising partners rather than pre-mapping the entire country. The company specifically targets
areas that are guaranteed to help its
franchise partners succeed.
Once a territory is selected, Amada
Senior Care then vets the potential
franchisee to see whether it would be a
beneficial partnership. "When people
come through the discovery process,
it's very evident whether we're a good
fit or not," Fotheringham explains.
"But through the process, they'll see
[Jefferson] has 20-plus years' experience. The fact we have the offerings
under one model shows a certain level
of expertise. No one in this space has
been as successful in senior care as
him. There maybe other people that
have more franchising experience, but
we have a great team that does that.
"We have the complementary aspect of franchise expert and senior
care expert. It creates an offering that,
when compared to other systems, it's
an unbeatable match."
Jefferson, on the other hand, says
that Fotheringham's former corporate pharmaceutical experience helps
propel the franchising growth once
the right partner has been found. "He
was able to grow quickly and move up
the management chain and bring a lot
of that corporate culture and training
into our system," he says.
Amada Senior Care believes in enriching the lives not only of the seniors it
serves, but also of the employees,
caregivers and franchise partners.
Every person who works for the company receives a coin with Amada Senior Care's core values on it: compassionate and charitable, competitively
driven to be the best, urgency in all