Franchising Today - Summer 2016 - 93
AMADA SENIOR CARE
things, an entrepreneurial farmer mentality, confidently humble and grateful.
"To be a caregiver, you have to have
compassion because we're giving ourselves to another and trying to provide
care for someone," Jefferson elaborates.
"[Fotheringham and I] met playing
football and we're competitive in everything we do, making sure everything we
do during our waking hours is driving
the business. We like to create a culture
where everything's urgent because procrastination is deadly. If you're not growing, you're hurting yourselves each day.
"We believe we're all entrepreneurs
and want to provide that culture and
thinking in our company so we're building something unique and it starts with
plowing the field, watering, casting
your seeds and allowing your product to
grow," he continues. "We're confident
guys but we're very humble. We know
we need to have a lot of humility in what
we do. And finally, we're grateful for everything we've been given. And we don't
take that for granted."
Amada Senior Care chooses its franchise partners based on these values.
"You either have it in your DNA or you
don't," Fotheringham says. The company is in it for the long haul, so it must be
selective and ensures every partner is
ready and willing to live up to these values on a constant basis.
"I'm proud of the fact that we have
franchise partners doing as well as they
have," Fotheringham adds. "To see the
success of our partners, they put their
life savings and trust and everything
in this company. We've created an op-
portunity for people to start their own
business and also do something really
meaningful in their community by helping seniors."
"I'm extremely happy, but not completely satisfied because we have a long
way to go," Jefferson says. "Again, our
business is developing people and that
takes time. It really speaks to what we're
doing as an organization to help people
get through this difficult time in their
lives. We love making a difference. We
get up every day and love our jobs because we see the end-result."
Centermark is the world's first Distributed Marketing
Automation platform purpose-built for Franchise networks.
Centermark provides business intelligence insight, powerful
digital marketing applications, and systematic collaboration
between franchisee and franchisor, enabling franchises to
do the RIGHT THINGS EVERYWHERE in the network - Data-driven best practices, employed at all locations.