Franchising Today - Summer 2016 - 99
EPCON COMMUNITIES FRANCHISING INC.
and lawn care services, Rini says. "One
of our mottos is 'no steps and no mower,'" he says.
"The 55-plus and the 65-plus people
have reached the point in their lives
where they're ready to lock their homes
and leave," he says. "They don't want to
come home and have a bunch of chores
to do. They're most interested in going
out with their friends, traveling or entertaining in their new home."
Rini joined Epcon in 2007 and credits
its success to its product design. "Epcon
has always remained on the cutting-edge
of residential design," he says.
"That is easily recognized in the consumer market," he continues. "It's also
very readily recognized by our Franchise
Builders who appreciate and want to
take advantage of our good designs."
He also praises Epcon's operating systems, which have been well honed for a
franchise to easily adopt. "They can very
quickly get into the 55-plus market with
proven home designs."
Epcon provides prototype plans that
make it easy for Franchise Builders to
adapt to local codes. "We also provide
contracts and scopes of work for the
trade partners to use," he says, noting
that the company also provides marketing resources.
However, "There are different market nuances regionally everywhere," he
notes. "We recognize that marketing
that works in the Northeast is not necessarily going to work in the Southwest."
This guidance, Rini notes, allows a
franchise to come into a market and
start selling homes immediately. "We
also provide guidance on zoning, how to
get projects financed, and how to set up a
homeowner association and condominium association," he adds. "There isn't
one aspect of the homebuilding business
that we don't have recommended procedures for everyone to follow. We freely
share our 30 years of collective wisdom
as part of our system."
Many of Epcon's Franchise Builders
come from very different backgrounds,
Rini says. "For example, we have a
brand-new franchise in Iowa that was a
custom builder, and others in Wisconsin
and Michigan that came from marketing
backgrounds," he says.