InBuilding - Volume 1, Issue 1 - 49
customers are pleased
with our work, they
come back for more."
Alter sees commercial development as
a creative collaboration with clients.
50,000 square feet. All a client
had to do was select the design of
their choice and obtain the land.
ReadiDesign™ was created in
response to the 1986 Tax Recovery
Act, which allowed depreciation
to be claimed on taxes - a huge
motivation for corporations to own
Alter thrived during many of the
industry's peaks and valleys. When
large syndicators and landlords
began to unravel in the late 1980s,
the result was a plethora of surplus
oﬃce space for the next four years.
During this time, investor Sam
Zell coined the phrase: "Stay alive
until '95." Market conditions were
so bad that tenants did not have to
pay rent if they agreed to pay the
CHANGING THE DYNAMIC
Though the ﬁrm's roots are in
the industrial sector, Gatto says
Volume 1, Issue 1 inbuilding-magazine.com 49