InBuilding - Volume 1, Issue 1 - 56
market is so drastically diﬀerent.
For example, the University of
Arizona student doesn't want the
same things as a student attending the University of Wisconsin-Madison. They are diﬀerent
students with diﬀerent cultures
and environments. We customize
our housing to each environment
across the country."
Core Spaces hosts focus groups
and conducts surveys of students
on college campuses to determine
individual needs and priorities.
Location is always the ﬁrst priority
followed by internet access, security, a ﬁtness center and pool - in
most markets. "We apply a lot of
attention to detail in the units and
common areas, but each location
will diﬀer depending on where you
are in the country and what the
local students want," Lifshin adds.
One of Core Spaces' most recent
projects is The James, located in
the heart of downtown Madison, Wis., blocks away from the
University of Wisconsin campus
and the state capitol. The company was familiar with the area as it
built Hub on Campus Madison in
2015. "Our second development
in Madison we called The James
after James Madison, who the city
was named after," Lifshin says.
The James was built to oﬀer the
same amenities, top-of-the-market
quality and location, but at an
attainable price point to appeal
to a greater number of students.
Completed earlier this year, The
James features 275,498 square
feet of residential space with
8,739 square feet of retail. It offers 366 units and 850 beds. Core
Spaces' student housing features
micro units up to ﬁve-bedroom/
Core Spaces built The James for
a much larger and price sensitive
tenant base while still providing
the ﬁnishes and amenities/style
people have come to love about
all its brands. "The strategy of
The James was to really dig into
the plans and utilize every square
inch of the units," Lifshin notes.
"By increasing the eﬃciency of
the units we are able to lower rents
to be more attainable to a much
larger tenant base. We build for
the masses and spend an exorbitant amount of time and resources
to make that happen."
The Hub on Campus Madison features 20,000 square feet
of amenities while The James
features about half of that. Core
Spaces right-sized the amenities
in The James, but still oﬀers a
ﬁtness center, study rooms and
lounges. "We designed smarter
spaces and more eﬃcient units in
The James," Lifshin says. "One
of the consistent themes among
Core Spaces focuses on the A+
locations and high-quality amenities.
Core Spaces completed the Hub
on Campus Madison in 2015.
56 inbuilding-magazine.com Volume 1, Issue 1