InBuilding - Volume 1, Issue 1 - 99
SMART BUILDINGS: Superior Essex Inc. - Communications
"Many of the major data center
providers in America are our
customers," Bryan adds. "If it's
in enterprise building, we've got
As wireless devices become more
prominent, offices are reducing the
number of physical data connections they need. "In a particular
office, you used to have five or more
data connections," Bryan says. "But
the adoption of WiFi in the enterprise has greatly reduced the number of data connections required,
resulting in less cable needed."
But Superior Essex is not worried
about its business slowing. "What
we're excited about is that while
that's taking place, there are more
and more connected devices being
added to a building," he says.
"Usually, those are connected
by a cable," he says. "Now, we can
take our cable designs and apply
them to new applications. These
new applications include digital
building, or smart building, devices
such as PoE-powered LED light-
Ensign says. For example, "We
continue to evolve in speed with
the Category cables from 6A to
Cat 8," he says.
The expectations of the clients
also are changing rapidly. "We're
very much involved in staying
in front of that in the various
partnerships we have," he says,
noting that the company's partners
Superior Essex has partnered
with the IT and networking company on its Digital Building Solution. "The whole building space
is looking to be more networked,
as more and more devices are
available that require a network
connection," Ensign says.
Cisco's system allows aspects
such as LED lighting, TV screens,
building automation and air
conditioning to be operated and
controlled from a network switch
port. "It's really an integrated
digital building space," he says.
Superior Essex's role in this,
Ensign notes, is support. "We
make sure they have the cabling,"
he says. "They're providing all the
"We're the only wire and cable manufacturer that has a plant that's zero
ing, occupancy sensors, biometric
locks and shade controls. The
list goes on, and we expect to see
continued growth in the diversity,
deployment and value of these
types of applications."
Clients' data and bandwidth
needs also are advancing and Superior Essex is moving with them,
Director of Global Accounts Brian
switching, power and data capability, and we are the connection to
the devices. We extend the switch
port all the way out to the users."
PART OF THE TEAM
Superior Essex values its relationships with its clients, Ensign says.
Not only is this the goal of the entire sales force, but Ensign's team
Superior Essex partners with Legrand North America
to co-market their high-performance structured cable
solution known as nCompass™ Systems. The strong
partnership with the two companies also extends to
philanthropy. Recently, the companies partnered to
donate to the Building Homes for Heroes organization, which is a non-profit that builds and modifies
homes for wounded U.S. Armed Forces veterans.
Legrand's Data Communications team members
and other company partners pledged individual donations that totaled more than $42,000. Superior Essex
and Legrand matched the donations, which brought
the number to $85,000.
"We're really proud of the way the Data Communications team stepped up and showed their
support for our veterans, and for the wonderful work
Building Homes for Heroes is doing on behalf of those
members of the U.S. Armed Forces who return home
with serious injuries," commented Paul Finnegan, the
executive vice president of sales of Data Communications, in a statement.
"We hope the collective efforts of Legrand team
members will help veterans transition back to civilian
life, as well as demonstrate our deep gratitude for their
service to our country," he said. "Legrand is committed
to transforming and rebuilding lives by supporting
this noble organization and its efforts to provide
custom-made homes - mortgage-free - to veterans and
also specializes in being directly
engaged with the customers.
"Our core focus is being part of
the team," he says, noting that the
company guides them through their
design and decision-making process. "We're offering them support
and offering them advice, [from]
day one through day whatever.
"We're with them the whole
way," he says. "We really focus on
developing that relationship with
them. [From] the end users to the
designers, [there are] so many
touch points and we're covering
Superior Essex takes particular
pride in its sustainability initiatives.
"We're the only wire and cable
manufacturer that has a plant
that's zero waste-to-landfill certified," Bryan says.
The plant, located in Hoisington,
Volume 1, Issue 1 inbuilding-magazine.com 99