Leisure & Hospitality International 2018 - Volume 6, Issue 2 - 79
G F I HO SP I TA L I T Y L L C
The Beekman is known for its nine-story atrium, which now houses the Atrium Bar Room.
The centerpiece of the 287-room hotel is a nine-story atrium with wrought-iron Victorian-era railings and a crowning
pyramidal skylight. The atrium - which was closed and
shuttered since the 1940s - was fully restored to its original
glory and today houses the Atrium Bar Room.
"This has now become the living room for the entire
neighborhood," he adds.
In addition to the Atrium Bar Room, the Beekman features restaurants operated by James Beard Award-winning
chefs Tom Colicchio and Keith McNally. A new lounge, the
Alley Cat - operated by veteran New York City club operator
Serge Becker - opened April 6, 2018.
All of the Beekman's amenities and attractions are designed to generate a positive buzz in the community. "We
wanted to create an experience where people could come
and hang out and bring their friends," CEO Allen Gross says.
lif. Ongoing projects now under construction include hotel
restorations in Detroit, transforming a historic cathedral in
Denver, a ground up new hotel in downtown Brooklyn as
well as two brand-new hotels in Kansas City.
In addition to development, GFI Hospitality provides
asset management services to all of its hotels and to
third-party owners of hotels and resorts. GFI Hospitality
and GFI Development are affiliates of GFI Capital Resources
Group, which also includes a construction company, Broadway Construction Group.
GFI Hospitality's ability to attract top food and beverage
talent and continually cultivate its banking relationships
and investment partners allows it to create distinctive lifestyle destinations.
"We are proud of our ability to give back to the community," Gross says. "Our projects, whether it's ground-up
construction in Brooklyn and Kansas City or restorations
such as the Beekman or Ace, have not only transformed the
communities they are in but created active lifestyle hubs
that have brought people together."
The Beekman is just one of the latest example of GFI Hospitality's overall development philosophy. "What we do very
well is transform neighborhoods and increase the visibility
of surrounding properties," Gross says.
Other examples of the company's work include redeveloping the former 180,000-square-foot Breslin Hotel - a 300unit single-occupancy unit building in Manhattan's Floral
District - into the 287-unit Ace Hotel New York in 2007. The
Ace Hotel has been dubbed "a neighborhood starter kit" by
New York Magazine for the hotel's innovative retail and food
and beverage concepts. This was followed by the 168-room
NoMad Hotel, which opened in 2012; and the 366-room
James New York - NoMad Hotel, which opened in July of
"We try to take a property and turn it into something
unique and special, especially in neighborhoods that are
challenging," Gross says.
Based in downtown Manhattan, GFI Hospitality and its
sister company, GFI Development, have also transformed
properties in New Orleans, Louisiana and Palm Springs, CaVolume 6, Issue 2 LEISURE AND HOSPITALITY INTERNATIONAL | WWW.LHIMAGAZINE.COM