Management Today - Spring 2016 - 39


PROFILES
surrounding suburbs unwilling to place
their trust in the city, the state took the
step of establishing the DRCFA.
The DRCFA is an independent
governing body that consists of five
members: a representative from the
Detroit mayor's office, a representative
from the state of Michigan and three
representatives from the surrounding
counties. Bero says all votes have to
be unanimous, and although there has
been a lot of political infighting between
Detroit and the surrounding suburbs in
recent years, the DRCFA has been able
to facilitate a smooth process for the
renovation and upgrade at Cobo Center.
Big Improvements
At the time the DRCFA board took
possession of Cobo Center in 2009,

it had its work cut out for it. It was
determined that the facility needed
approximately $3.25 million in emergency repairs before the 2010 North
American International Auto Show,
and there were only about threeand-a-half months to complete those
repairs prior to the show. However, the
new leadership from the DRCFA was
able to assess the facility's emergency
needs and oversaw an initial renovation that ended up being completed on
time and on budget.
"That was the first sign that things
were going to be changing here at Cobo
Center," Bero says.
Once the repairs were made to the
building, the DRCFA set its sights
on improving Cobo Center to make
it more attractive to other events.

Rather than simply copying what
other facilities had done over the
years, Bero says the board of directors
had the foresight to hire a consultant
to find out what clients and potential
clients wanted to see in Cobo Center. "The sign of truly successful and
great people is that they are confident
enough in their own abilities that they
are willing to say they don't know what
they don't know," he says.
An $800 million proposal to raze the
existing Cobo Center and start over
from scratch with a facility twice the
size was tabled by the legislature as
being too expensive, but that turned
out to be the wrong approach anyway.
The DRCFA's consultant found that
rather than looking for a larger facility,
customers said they wanted space

SPRING 2016 MANAGEMENTTODAY-MAGAZINE.COM

39


http://www.MANAGEMENTTODAY-MAGAZINE.COM

Table of Contents for the Digital Edition of Management Today - Spring 2016

Contents
Management Today - Spring 2016 - Cover1
Management Today - Spring 2016 - Cover2
Management Today - Spring 2016 - 1
Management Today - Spring 2016 - Contents
Management Today - Spring 2016 - 3
Management Today - Spring 2016 - 4
Management Today - Spring 2016 - 5
Management Today - Spring 2016 - 6
Management Today - Spring 2016 - 7
Management Today - Spring 2016 - 8
Management Today - Spring 2016 - 9
Management Today - Spring 2016 - 10
Management Today - Spring 2016 - 11
Management Today - Spring 2016 - 12
Management Today - Spring 2016 - 13
Management Today - Spring 2016 - 14
Management Today - Spring 2016 - 15
Management Today - Spring 2016 - 16
Management Today - Spring 2016 - 17
Management Today - Spring 2016 - 18
Management Today - Spring 2016 - 19
Management Today - Spring 2016 - 20
Management Today - Spring 2016 - 21
Management Today - Spring 2016 - 22
Management Today - Spring 2016 - 23
Management Today - Spring 2016 - 24
Management Today - Spring 2016 - 25
Management Today - Spring 2016 - 26
Management Today - Spring 2016 - 27
Management Today - Spring 2016 - 28
Management Today - Spring 2016 - 29
Management Today - Spring 2016 - 30
Management Today - Spring 2016 - 31
Management Today - Spring 2016 - 32
Management Today - Spring 2016 - 33
Management Today - Spring 2016 - 34
Management Today - Spring 2016 - 35
Management Today - Spring 2016 - 36
Management Today - Spring 2016 - 37
Management Today - Spring 2016 - 38
Management Today - Spring 2016 - 39
Management Today - Spring 2016 - 40
Management Today - Spring 2016 - 41
Management Today - Spring 2016 - 42
Management Today - Spring 2016 - 43
Management Today - Spring 2016 - 44
Management Today - Spring 2016 - 45
Management Today - Spring 2016 - 46
Management Today - Spring 2016 - 47
Management Today - Spring 2016 - 48
Management Today - Spring 2016 - 49
Management Today - Spring 2016 - 50
Management Today - Spring 2016 - 51
Management Today - Spring 2016 - 52
Management Today - Spring 2016 - 53
Management Today - Spring 2016 - 54
Management Today - Spring 2016 - 55
Management Today - Spring 2016 - 56
Management Today - Spring 2016 - 57
Management Today - Spring 2016 - 58
Management Today - Spring 2016 - 59
Management Today - Spring 2016 - 60
Management Today - Spring 2016 - 61
Management Today - Spring 2016 - 62
Management Today - Spring 2016 - 63
Management Today - Spring 2016 - 64
Management Today - Spring 2016 - 65
Management Today - Spring 2016 - 66
Management Today - Spring 2016 - 67
Management Today - Spring 2016 - 68
Management Today - Spring 2016 - 69
Management Today - Spring 2016 - 70
Management Today - Spring 2016 - 71
Management Today - Spring 2016 - 72
Management Today - Spring 2016 - Cover3
Management Today - Spring 2016 - Cover4
http://www.nxtbook.com/nxtbooks/knighthouse/mgt_2016spring
http://www.nxtbook.com/nxtbooks/phoenix/mgt_2016winter
http://www.nxtbook.com/nxtbooks/phoenix/mgt_2014fall
http://www.nxtbook.com/nxtbooks/phoenix/mgt_2012fall
http://www.nxtbook.com/nxtbooks/phoenix/mgt_2012summer
http://www.nxtbook.com/nxtbooks/phoenix/mgt_2012spring
http://www.nxtbook.com/nxtbooks/phoenix/mgt_2012winter
http://www.nxtbook.com/nxtbooks/phoenix/mgt_2011fall
http://www.nxtbook.com/nxtbooks/businessmedia/mgt_20110607
http://www.nxtbook.com/nxtbooks/businessmedia/mgt_2011summer
http://www.nxtbook.com/nxtbooks/businessmedia/mgt_2011spring
http://www.nxtbook.com/nxtbooks/businessmedia/mgt_2011winter
http://www.nxtbook.com/nxtbooks/businessmedia/mgt_2010fall
http://www.nxtbook.com/nxtbooks/businessmedia/mgt_2010summer
http://www.nxtbook.com/nxtbooks/businessmedia/mgt_2010springsummer
http://www.nxtbook.com/nxtbooks/businessmedia/mgt_2010spring
http://www.nxtbookMEDIA.com