Management Today - Spring 2016 - 40


PROFILES

// Cobo Hall is home to the North American
International Auto Show and Detroit Autorama.

// Thanks to renovations and new management,
Cobo Center anticipates another summer of
record-breaking attendance.

that was more flexible and with more
competitive pricing structures.
With feedback in hand, the DRCFA
implemented a $279 million renovation
program starting in 2011 and completed
in 2015. The newly refurbished Cobo

40

Center is now a more accessible and
efficient facility, according to Bero, with
multiple new entrances, increased parking and improved traffic flow. The facility's main concourse has been opened up
to improve traffic through the complex,

MANAGEMENTTODAY-MAGAZINE.COM SPRING 2016

and a new three-story atrium provides a
central focal point for the entire facility
by connecting the existing concourse to
the convention hall on the lower level.
Cobo Center's existing meeting and
conference areas have been renovated
to create meeting spaces that are more
flexible, with expanded information
technology capabilities that meet and
exceed the digital requirements of
today's events. The adjacent Cobo Arena
has found new purpose within the facility, having been converted from a sports
and entertainment venue into a premier
banquet and meeting space featuring a
lift stage and panoramic views of downtown Detroit and the Detroit River.
"As a result of the renovations and new
professional management, the market has
responded in a dramatic fashion, and our
business is better than it has been in 20
years," Bero says, adding that Cobo Center
is anticipating its third-straight summer
of record-breaking attendance in 2016. mt


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Table of Contents for the Digital Edition of Management Today - Spring 2016

Contents
Management Today - Spring 2016 - Cover1
Management Today - Spring 2016 - Cover2
Management Today - Spring 2016 - 1
Management Today - Spring 2016 - Contents
Management Today - Spring 2016 - 3
Management Today - Spring 2016 - 4
Management Today - Spring 2016 - 5
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Management Today - Spring 2016 - Cover3
Management Today - Spring 2016 - Cover4
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