Management Today - Spring 2016 - 52


PROFILES
take the role of a trusted advisor to its
clients, rather than a mere provider of
financial services. "We like to make the
right decisions and help them with their
development and what they're trying to
accomplish," he says.
"In an interview with the customer,
you start out by getting to know them
and talk about their dreams and aspirations," he says. "You then put those steps
in the process in order to make those
dreams and aspirations come true.
"What we like to say is we're in the
business of making more possible," he
says. "We know a lot about the families
and companies that we're working with."
Helping Hands
Burgess credits NBC's success to its
community focus, which has included
donating funds for AstroTurf for an athletic complex at Superior High School.
Thanks to the Turf, "Students can be
out there, earlier in the spring, playing
baseball," he says.
NBC also strives to help families that
are ailing after the downturn in the mining industry. "The iron mines are at a very
low point right now, due somewhat to the
global economy," he explains. "There are
2,500 folks who are without jobs."
The bank recently brought in Toby
Madden, an experienced economist and
founder of Power Parametrics LLC, for
its Regional Economic Indicator Forum,
where he spoke on ways to help the community. "It's about how do we provide
work for these folks," Burgess says.
NBC also is a catalyst in an initiative to attract development to the city
of Superior. "That's been a really good
thing," he says, noting that the bank has
sponsored the Lake Superior Ice Project
as part of this initiative.
Thanks to the media attention the
project has received, "We're starting to see
that some developers are interested in this
area," he says. "We're also doing work with

52

// NBC donated funds for AstroTurf for an
athletic complex at Superior High School.

our legislature to get funding avenues to
allow these developments to happen."
The Talent Magnet
NBC has nurtured a culture that is embodied by four values: respect, integrity,
teamwork and accountability, forming
the acronym RITA. "Those really [represent] our culture," Burgess says. "We live
those every day."
The bank also looks for people who
share those values when recruiting. "We
become a talent magnet by our sheer
size and what we do in the community,"
he says. "Yet most of the people that
come to work for us are from recommendations from our own associates."
NBC has been fortunate to enjoy low
turnover, with many workers that have
been with the bank for more than 40
years. "Our culture keeps them around,"
Burgess declares. "There's a lot of community pride within our bank."

MANAGEMENTTODAY-MAGAZINE.COM SPRING 2016

Plans to Prosper
Burgess wants NBC to double in size
in the next six years. "We'd like to be a
bigger force for the community, and help
it grow and prosper," he says. "This is a
vision shared by my board of directors."
The bank also has a four-fold list of
initiatives that it developed to reach that
goal. The first initiative, he notes, involves attracting the best talent possible.
"No. 2 is to create an environment
where operational excellence is the
norm," he continues. The third initiative
is successful organic growth.
The fourth, he explains, involves an
acquisition strategy targeting smaller
banks that find it more challenging to
stay competitive with the increased
regulation cost burden.
"We want to be a safe harbor for those
banks and enjoy the success of being
bigger and better together," Burgess
concludes. mt


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Table of Contents for the Digital Edition of Management Today - Spring 2016

Contents
Management Today - Spring 2016 - Cover1
Management Today - Spring 2016 - Cover2
Management Today - Spring 2016 - 1
Management Today - Spring 2016 - Contents
Management Today - Spring 2016 - 3
Management Today - Spring 2016 - 4
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Management Today - Spring 2016 - Cover3
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