Modern Home Builder - Fall 2017 - 12
More often, homebuyers want homes that maximize the outdoor space.
Outdoor living is becoming just as important as the indoors. According to a consumer survey conducted by Wakefield Research on behalf of Taylor Morrison, recent and prospective homebuyers are craving green space. More than half
(56 percent) of homebuyers surveyed would be willing to sacrifice a larger house to obtain a bigger yard.
The survey also found the most important exterior feature of a home is distance from neighboring homes. Both
millennials (48 percent) and non-millennials (53 percent)
believe this breathing room is key, beating other curb appeal
elements such as siding, driveway styles, exterior paint color
and roofing finishes.
"Demand for more elaborate exterior space continues to
rise and blending indoor-outdoor living to address customer
preferences is critical to our success," says Sheryl Palmer, Taylor Morrison chairman, president and CEO.
Features such as outdoor living rooms, floor-to-ceiling retractable glass walls that open to the backyard, and matching
tile flooring that extends from a home's interior to its exterior are helping to create a seamless flow in new outdoor-oriented homes.
Interest in more outdoor space is stronger among women
than it is men, with roughly two in three women (62 percent)
preferring less home square footage and larger yards, compared to a little more than half (51 percent) of men. Survey
results suggest more yard is a consistent desire across parents
and non-parents alike, as well as across generations.
The shopper surveys also reveal an increasing desire for enjoying the backyard. When asked what home shoppers would
spend an extra $10,000 to $15,000 on in their new homes,
outdoor living items topped the list, compared to features such
as upgraded cabinets and kitchen islands.
"Outdoor living is no longer an afterthought to a home's
construction," says Charlie Enochs, Taylor Morrison area president for the central region. "In some of our largest markets
such as Austin, Dallas and Houston, we just introduced nine
new floor plan series, all of which have blurred the hard line
between the inside and out to meet the blended indoor-outdoor living trend head-on."
The 2017 Taylor Morrison Consumer Survey was conducted
by Wakefield Research on behalf of Taylor Morrison earlier this
year. Wakefield Research surveyed 1,000 U.S. adults who have
purchased a home in the last three years, or who are likely to
purchase a new home in the next three years. )