Modern Home Builder - Fall 2017 - 41
"That is the kind of culture we have in our company," he says.
"I have heard favorable things about everyone [in our firm] who
deals with our clients. They go out of their way to make our clients happy because they understand that without them we don't
have a business."
Williams-Hirsch's reputation is contingent upon every home it
builds, Williams adds. That is why customer service is key for its
employees. "If we mess up one home, we're going to hear about it
for a long time," he says. "Bad news travels much faster than good
news. Fortunately, we have a great team here that is cohesive. They
all understand that every job we do is the most important one at
He adds that the company has been fortunate every job has been
successful, which has led to longstanding relationships with many
clients. "We remain friends with our clients, even those we built
homes for 15 years ago," he says.
Those long-term relationships extend to the company's subcontractors, which Williams regards as family. "We often meet with our
subcontractors in our conference room to discuss our projects and
families," he says. "Because they are our family we protect them and
they protect us. Just like we are loyal to them and vice versa."
Working with its subcontractors long-term has proven successful because quality control is maintained and Williams-Hirsch
has earned several awards over the years because of it, including
"Smart Energy" Custom Builder of the Year in 2007 and the "SA
Tomorrow" Sustainability Award in 2016.
"Our subcontractors are used to what we expect, so they know
what the company stands for," Hirsch says. "Our clients see that,
too, because quality is reflected in their dream home."
for a family member," Williams says. "So we need to do it right and
do it well. Again, our reputation rides on every single project we
take on.We want to protect that reputation as it's taken a long time
As Williams-Hirsch looks ahead, Williams says it feels as though
the company has just started. "Even though we're 16 years old, I
still feel like we're in our infancy and we're just beginning," he
notes. "It takes a long time to develop the relationships you need
to have a successful business, and I feel like those relationships are
now in place.
"We have opportunities in newly developed areas, and we have
developers reaching out because they want us to be a part of their
development," he continues. "We even have lenders who are excited to be teaming up with us as well."
The word has spread among homebuyers in its markets that Williams-Hirsch is a trustworthy builder, he adds. "We've never had a
horror story and we have always done what we said we were going to do," Williams concludes. "We're well rounded in the home
styles we offer, and are just beginning to hit our stride. We'll just
continue doing what we have been doing, but will keep looking for
better ways to do it each day." )
Williams-Hirsch celebrated its 15-year anniversary last year. That
was an accomplishment the company did not take lightly because
many businesses have not survived in any industry that long, Williams notes. "We went through a rough spot in 2008 during the
economic downturn," he says. "The business slowed down to the
point where we thought it was going to stop."
The company remained afloat, Williams notes, because it made
decisions to reduce overhead costs and "tighten its belt." "We were
able to withstand and come out on the other side stronger and
better," he says. "Even now, we have to continue keeping an eye on
things and adjust accordingly."
Williams-Hirsch's clients are its No. 1 focus. "We try to understand as deeply as we can what our clients' desires are," Hirsch
notes. "We communicate constantly to get their ideas out of their
heads and on paper so we can draw up a great set of plans."
He adds that the company spends much time in the planning
stage so the work will be efficient and streamlined once construction begins. "We realize that every home we build is like building
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