Modern Home Builder - Fall 2017 - 43
energy which has permeated the organization and made a very
Rialto's subcontractors are also critical to the company's success. "These are the folks who bring our customers' dreams to fruition," Avnon notes. "We pride ourselves on having longstanding
relationships with many of the vendors and trades we work with.
Our financial disciplines allow us to pay them regularly and on
time. That's very important to us, so we try to keep that part of the
business streamlined and fair. In turn, we've become dependable in
the eyes of our trade partners."
One of its vendors, Huber Engineered Woods, indirectly supplies
the company with products. "Our relationship with Huber, and all
of our subcontractors, is incredibly meaningful to us," Avnon says.
"Construction is not always a pretty business and so having the support of our trade partners is critical. On account of the trade relationships we have forged, these extensions of our team hold themselves to a high standard, in turn helping Rialto with our efforts."
MAKING IT HAPPEN
Although Rialto has traditionally built luxury homes, the company
started construction of a self-development community last year
to help it grow further. Located in New Braunfels, Texas, the first
half of Hillside on Landa has been completed and Rialto will break
ground to begin the second half at the end of this year. The community will feature 110 homes at the end of its estimated threeyear build-out, according to Avnon.
"We bought the real estate, installed the subdivision infrastructure and are now selling and building through the first unit," he
explains. "It's somewhat of a departure for us price-wise as we typically sell homes for upwards of half-a-million dollars. However, in
this community, we're focused on the $300,000 and upwards price
point. And so it's forced us to put on a different hat, with higher
emphasis on achieving value without a great departure from the
standards that Rialto has become known for across our marketplace. The project is shaping up incredibly nice and it's been well
received so far."
As Rialto moves forward, the company is focused on maintaining its customer relationships, as well as consistently providing opportunities for its employees. "That's really on the forefront of our
motivation for growth," Avnon says. "It's not because we want to be
bigger and sell more homes; it's because we want to provide more
opportunities for the key employees that are in place right now."
Avnon joined Rialto five years ago. He's most proud that the
company has been able to retain its employees. "I think that goes a
long way," he says. "Relative to the company's age, we've got a lot
of tenure amongst the team. We've retained skilled and motivated
team members, and have been successful in recruiting others. The
idea that we'll be able to continue to create opportunity for these
individuals, and for their families, is exciting." )
Rialto takes pride in maintaining longstanding relationships with many of its vendors
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