Modern Home Builder - Fall 2017 - 51
"I had a problem with the
idea of forcing people to buy
from a stock list of plans.
Every client is unique."
CHARLIE MURPHY, PRESIDENT/CEO
One way Icon Building Group sets itself apart in the field is by performing custom
work for its clients.
myriad of home renovations, and completed commercial buildouts. Although some advised Murphy against being so diverse in his
work, "That didn't make sense to me," he states. "There were too
many similarities in the business model required to execute these
different kinds of projects. It made more sense to me to leverage
our company's infrastructure and mitigate risk by diversifying."
Icon, which will celebrate a 10-year anniversary next year, also
has built a strong staff. "I'm surrounded by people that live and
breathe the same thing," Murphy says. "I don't have to worry about
what's going on in the field."
"No matter how good the company is, you have to own the right
real estate," he asserts.
Icon also sets itself apart by doing custom work. "I had a problem with the idea of forcing people to buy from a stock list of
plans," Murphy says. "Every client is unique, so why shouldn't
they have the opportunity to create something that fits their
Over the years, Icon has developed lots, built homes, done a
Fall 2017 www.mhb-magazine.com